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The Green Room is where our colleagues find out and share what's going on across Asda.
We really do want to publish your comments, so please make sure they don't break any of our simple rules.
We recently received a post on this site in response to our Zero Waste to Landfill story from a customer who was concerned over what happens to our food waste.
There is clearly an appetite for this issue, so I thought, as I work in the sustainability team at Asda, it would be interesting to add to this debate by highlighting what Asda is doing.
more Posted by Trina on 01 October 2009, 12:02Posted in:
We’re constantly listening to what our customers and colleagues say about our products and services – and acting when we find things we can improve.
That’s why we’ve launched Your Asda. It’s a new channel designed to make it easier and faster to interact with customers and colleagues, share news and ideas, and act on feedback that can make a difference to you and to our business.
We’re talking to customers all the time – whether it’s in stores, online or out and about – and we try to create as many ways as possible to pick up on what people are saying and use their views and experiences to inform the way we do things.
One way is through Tell Asda, an online survey that looks to capture specific feedback about customers’ shopping experiences in each of our stores. More than 250,000 people have left feedback by responding to the ‘Tell Asda’ message at the bottom of till receipts.
Store managers really do read and appreciate the feedback they get – both good and bad – as it helps them make improvements that will benefit everyone. And the proof is in the video. We caught up with general store managers when they all got together in Leeds for an annual conference to plan ahead for Christmas at Asda.
In the video you’ll hear from Tim Dearing from the Harrogate store, Chris Tilly from Asda Patchway in Bristol, Alison Handford from Carlisle store, and Gary Hindhaugh from Asda Benton, Newcastle.
They’re talking about local issues affecting customers in their own stores – but we thought it worth sharing what they’ve got to say more widely as it demonstrates that when you leave a comment on the Tell Asda questionnaire it will get to the manager and they care about what you have to say.
Tell the manager: If you’ve got ideas or suggestions that would improve your local Asda leave us a message or upload a photo here
Posted by Trina on 23 September 2009, 17:02Posted in:
Bob Burbridge from Liverpool emailed us to ask if we could supply him with a list of vegan food on sale in Asda stores.
Our most up-to-date food lists are available on request from Customer Relations at Asda House so we emailed Bob our list of Asda-branded food suitable for vegans. We intend to add our food lists to the Asda web site soon but in the meantime here’s a PDF of our vegan food list if you’d like to download it.
Here’s Bob’s email:
“For many years Asda used to produce a vegan food list. I usually do my family shopping at my local Asda store in Liverpool. Yesterday I requested a vegan food list from your store and I was informed that they no longer have them. I also attempted to access a vegan food list online but none exists. Would it therefore be possible to either email me the list or send a copy to the store. Email would be better for me. I enjoy shopping at Asda in Walton. It is a very happy store and the staff are first class and your prices are the lowest in the area. Thank you in anticipation. Bob”
Posted by Pete on 09 September 2009, 12:42Posted in:
More than 250,000 Asda customers have provided us with feedback on their shopping experiences through our Tell Asda survey launched at the start of 2009.
Check your receipt next time you’re at the tills – you may be one of the customers asked in a message on the receipt to tell us all about your experience in the store. Customers are directed to a website or a freephone number where they can leave their feedback.
It’s just one of the many ways we listen to what our customers are saying – and it’s a particularly good way of capturing the instant reaction of a broad cross-section of shoppers across every one of our stores and spotting things that store managers, regional managers and head office teams need to know about and act on.
The industry magazine Retail Week interviewed Asda customer insight manager Rebecca Briscoe about the Tell Asda survey this week. Read the article here.
Posted by Nic on 09 September 2009, 10:45At Asda we work with local suppliers to bring customers the products they want to see in their local store.
One example is Wild’s bakery in Keighley which has been baking for the town since the 1920s where Grandma Wild’s biscuits are famous. When the new Asda store opened in Keighley in July, customers asked if we could stock their cakes, bread and biscuits and so we did!
The amount of help we provide to suppliers will vary from company to company. For example, a local farmer who is used to selling his goods at a farmer’s market will need more help getting set up to supply a national supermarket like Asda than a big multi-national company, so we work with them to give them the help they need, whether it’s giving training on barcodes or making special arrangements for deliveries.
John Bateman, one of the family who runs Wild’s bakery, says: “Asda are trying as a retailer to help and encourage local suppliers and producers so they’re trying to be as helpful as they can. The new lines weren’t difficult to set up, but if we’d needed help it was there.”
What local products are you passionate about? Is there something you want your local Asda to stock or a local product you think Asda should stock more widely? Tell us by leaving a comment below or upload a photo or video here.
Once you get the hang of self-scanning it should help you beat the queues and get through the checkouts quicker, but a lot of customers are put off giving them a try as they’re not sure how they work. Others get frustrated by things going wrong. So here are some tips to mastering self-scan.
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The Keighley store has been open for less than a month but already we’ve acted on customer feedback.
As you’d expect with a new store most customers were really enthusiastic about everything, but some told us there weren’t enough places for people to have a seat while their other halves were finishing the shopping.
So we reacted immediately and added two new benches to the area behind the checkouts.
And here’s one happy customer who’s pleased we took notice!
How would you improve your local Asda? Leave a comment below.
Posted by Karl on 01 August 2009, 18:50More videos
We’re constantly listening to what our customers and colleagues say about our products and services – and acting when we find things we can improve.
Posted in:
Our latest George fashion ads in the national press feature a London primary school teacher instead of professional models or actresses – after customers told us they’d prefer to see “real women” in our ads.
George marketing manager Beth Somi explains: “We were using Coleen Rooney as the face of George but our customers told us they’d prefer to see ‘real women’ in our adverts and not celebrities.
more Posted by Trina on 29 July 2009, 21:30Posted in:
Hands up who’s ever found a pair of jeans to fit first time? Shopping for jeans can be a nightmare – particularly for women who fall between traditional dress sizes.
more Posted by Trina on 29 July 2009, 21:16Posted in:
