Our August Asda Baby and Toddler Event is now on in stores and online – with great deals on nappies and wipes, baby clothes, food, buggies, and more.

We’re aiming to raise £100,000 during the Asda Baby and Toddler Event for baby charity Tommy’s and you can help us support them – and parents across the UK – by stocking up on baby essentials.

Tommy’s spoke with mums across the UK about motherhood and those friends and family who helped support those women throughout their pregnancy and into the first stages of being a mum. Watch the video here:

A percentage of sales from the discounted baby products featured in the event will be going to Tommy’s to help fund vital medical research into why things go wrong during pregnancy and birth.

Posted in Tommy's on 21 August 2013

We were delighted to win the ‘Best Family Supermarket’ Award at the Tommy’s Baby-Friendly Awards in March – and nominations for this year are now open!
Tommy's award

The awards recognise companies and organisations that help to make a difference to the lives of parents across the UK.

You can now nominate companies for Best family supermarket, Best high street retailer and Best online baby retailer for a chance to win Peppa Pig goodies – nominate here.
Nominations will then be shortlisted and voting will open in January 2014.

We’re also proud to announce that we will be sponsoring the Courage Award for the fourth year running at Tommy’s Awards 2014 to show our support to families across the UK.

Read more here
Posted in Tommy's on 08 July 2013

We’re proud to sponsor the Courage Award at Tommy’s Baby-friendly Awards to show our support to families across the UK.

Tommy's Courage Award

Tommy’s Individual awards are very special accolades and awarded to some extraordinary people.

And this award celebrates a couple or individual who has had a difficult road to parenthood but made it through this difficult time in their lives with outstanding courage.

This year’s Courage Award went to Sam and Pete Hawkins from Bedfordshire after being nominated by their friend, Lynne Reed. Watch them collect their award here.

Sam, Pete and Jessica Hawkins

Sam, 39, and Pete, 47, started trying for a baby 21 years ago, soon after marrying in 1991. Despite exploring every avenue, including two years of treatment at a local hospital and two rounds of IVF, they suffered ten miscarriages. They were eventually informed that it was unlikely they would ever have children.

Then in August 2008, Sam fell pregnant naturally. The pregnancy was far from straightforward, requiring a scan every fortnight and at 14 weeks the decision was made to have a cervical stitch.

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Posted in Tommy's on 26 March 2013

We’re delighted to have been named Best Family Supermarket in the 2013 Tommy’s Baby-Friendly Awards – thanks to everyone who voted for us!
Tommy's awards

The awards, run by baby charity Tommy’s, recognise the retailers and organisations making a real difference to the lives of families all over the UK.

It’s a huge honour because the award is voted for by the people that matter most – real mums and dads. And this year a record 32,130 parents voted!

Paul Kelly, external affairs director at Asda, and celebrity mum Terri Dwyer collected the award at a ceremony held on Friday 22nd March.

Read more here
Posted in Tommy's on 25 March 2013

Look out for our new Bags for Life in store – they’re exclusive to Asda in aid of Tommy’s. The bags feature a colourful star design and cost just £1.50 each with 37p of each sale going to Tommy’s.

Bag for Life

We’ve been supporting Tommy’s for 13 years, helping to fund research into pregnancy complications such as stillbirth, miscarriage and premature birth and provide free pregnancy health information for all parents-to-be.

Every penny really does make a difference so pick up your Bag for Life and help save more tiny lives. Bags are on sale now and available while stocks last.

Posted in Tommy's on 29 January 2013