We’re delighted to have been named Best Family Supermarket in the 2013 Tommy’s Baby-Friendly Awards – thanks to everyone who voted for us!
Tommy's awards

The awards, run by baby charity Tommy’s, recognise the retailers and organisations making a real difference to the lives of families all over the UK.

It’s a huge honour because the award is voted for by the people that matter most – real mums and dads. And this year a record 32,130 parents voted!

Paul Kelly, external affairs director at Asda, and celebrity mum Terri Dwyer collected the award at a ceremony held on Friday 22nd March.

Read more here
Posted in Tommy's on 25 March 2013

Look out for our new Bags for Life in store – they’re exclusive to Asda in aid of Tommy’s. The bags feature a colourful star design and cost just £1.50 each with 37p of each sale going to Tommy’s.

Bag for Life

We’ve been supporting Tommy’s for 13 years, helping to fund research into pregnancy complications such as stillbirth, miscarriage and premature birth and provide free pregnancy health information for all parents-to-be.

Every penny really does make a difference so pick up your Bag for Life and help save more tiny lives. Bags are on sale now and available while stocks last.

Posted in Tommy's on 29 January 2013

We’ve teamed up with Tommy’s to lend a helping hand to would-be-parents by giving out “Having a Healthy Pregnancy” guides in our Asda Pharmacies across the UK for free.


The guide is Tommy’s staple pregnancy health publication, produced to help women maximize their pregnancy health.

The full-colour-book includes a pregnancy calendar, antenatal care, birth preparations and what to expect during labour and birth.

And with the help of our funding, the guide also covers evidence-based lifestyle advice – including diet and nutrition, weight management, exercise, smoking cessation and maintaining good mental well-being.

Faisal Tuddy, Deputy Superintendent Pharmacist at Asda said: “Working in partnership with Tommy’s, we will continue to help provide support and advice for women trying for a baby, mums-to-be and new mums. Women can visit any Asda Pharmacy, at any time, for information or guidance on pregnancy starting from as early as the pre-conception stage – and it costs nothing.”

Find your nearest Asda store here and visit the Tommy’s website for more information.

Posted in Tommy's on 29 January 2013

We were delighted to win the “Best Family Supermarket” Award at the Tommy’s Baby-Friendly Awards last year – and we’re in the running again for this year’s awards!

Peppa Pig prize draw

It’s the third year in a row that we’ve won the title – and with your help we’re hoping we can make it a fourth! We’ve also been nominated for awards for Best online baby retailer and Best baby changing facilities.

Tommy's awards 2013The awards recognise companies and organisations that help to make a difference to the lives of parents across the UK and you have until February 18th to cast your votes. The winners will be announced in March 2013.

Please cast your vote here and ask your family and friends to vote too!

Bag for life in aid of Tommy'sAnd as a thank you for voting Tommy’s will enter you into a prize draw to win a fantastic Peppa Pig theme park mega prize – including a family ticket to Peppa Pig World, breakfast with Peppa and George and many other Peppa goodies! Bounty will also donate £1 to Tommy’s per vote cast.

Look out for our new bags for life in aid of Tommy’s in store later this week – they will be available in all Asda superstores and supercentres. They’re £1.50 each with all proceeds going to Tommy’s.

Posted in Tommy's on 08 January 2013