Our August Asda Baby & Toddler Event is now on in stores and online – with great deals on baby essentials, George clothing, food, and products for the home and nursery.


We’re aiming to raise £250,000 during the Asda Baby & Toddler Event for baby charity Tommy’s and you and your little #superbaby can help us support them – and parents across the UK – by stocking up on baby essentials.

A percentage of sales from the discounted baby products featured in the event will be going to Tommy’s to help fund vital medical research into why things go wrong during pregnancy and birth.

Posted in Tommy's on 26 August 2014

We’re proud to sponsor the Courage Award at Tommy’s Awards to show our support to families across the UK.

Tommy's Awards

Tommy’s Individual awards are very special accolades and awarded to some extraordinary people. And this award celebrates a couple or individual who has had a difficult road to parenthood but made it through this difficult time in their lives with outstanding courage.

This year’s Courage Award went to Anthony Hoffman from Purfleet for supporting his wife, Rebecca, through nine miscarriages and the loss of their premature son in 2010.

Without his love and care, Rebecca believes that she would have lost all hope that they would one day have the family they always dreamed of.

Watch their story here.

Posted in Tommy's on 25 March 2014

Tommy's Awards

We’re delighted to have been named Best Family Supermarket for the fifth year in a row at the Tommy’s Awards – thanks to everyone who voted for us!

The awards, run by baby charity Tommy’s, have been recognising the retailers and organisations making a real difference to the lives of families all over the UK for 19 years.

It’s a huge honour because the award is voted for by the people that matter most – real mums and dads.

We’re always looking for new ways to make our stores family friendly so if you have any ideas or suggestions please get in touch by leaving a comment below – we’d love to hear from you.

Posted in Tommy's on 24 March 2014

We were delighted to win “Best Family Supermarket” at Tommy’s Awards last year – and we’re in the running again for this year’s awards!

Tommy's Awards

It’s the fourth year in a row that we’ve won the title – and with your help we’re hoping we can make it a fifth! We’ve also been nominated for awards for Best Maternity Retailer, Best Online Baby Retailer, Best Baby-Friendly Chain Café or Coffee Shop, Best Baby Skincare Product and Best Baby Changing Facilities.

The awards recognise companies and organisations that help to make a difference to the lives of parents across the UK and you have until 17th February to cast your votes. The winners will be announced at the Tommy’s Awards Ceremony on 21st March.

Please cast your vote here and ask your family and friends to vote too! And as a thank you for voting Tommy’s will enter you into a prize draw to win a fantastic money-can’t-buy Peppa Pig prize.

Posted in Tommy's on 10 February 2014

We’re aiming to raise £100,000 during the Asda Baby and Toddler Event for baby charity Tommy’s and you can help us support them – and parents across the UK – by stocking up on baby essentials.

To celebrate our latest event Tommy’s has been asking mums to share advice and tips they’d give to new mums – and here’s what they said #formumsbymums:


Posted in Tommy's on 10 September 2013