Tickled Pink

Each year we ask a host of celebrities to get behind our Tickled Pink campaign and help customers and colleagues raise money for breast cancer charities.

Lacey Turner

The theme for this year’s retro photoshoot was “Tickled Pink Ladies” and the setting was a 1950s American diner and pretty pink bedroom, inspired by the film “Grease”.

The gorgeous stars striking a pose included singer Alexandra Burke, an ambassador for Breast Cancer Care, models Penny Lancaster and Danielle Lineker, actress Lacey Turner, Heidi Range from the Sugababes and TV presenter Zoe Hardman.

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Posted in Tickled Pink on 26 October 2012
Tickled Pink

To help raise money for Tickled Pink we’re asking Asda customers to join us in a game of Bingo!

To get started you’ll need to get a free Bingo card from in store – available with one of our special Tickled Pink “Bingo dabbers” (minimum donation £1).

You could win a Mini in our Tickled Pink Bingo competition

Once you have your card you can check it off against the winning numbers to see how many you have. You’ll find the winning numbers on our charities website or dotted around the store.

If you complete a line, two lines or a full house you will win a prize – there are loads of Asda Gift Experience prizes up for grabs.

Anyone who gets a full house will also be entered into a free prize draw for the chance to win a fantastic Mini car. This prize draw will take place on December 12th 2012.

If you do have a winning bingo card you can redeem it on the Asda Gifts website to claim your prize. You will be asked for your name, contact details and an individual code from your bingo card. Your prize will then be posted to you.

Bingo dabbers are available in store now and the competition closes on November 30th 2012. All winning bingo cards must be redeemed by 12th December 2012 for a chance to win. You can see the terms and conditions. Good luck!

Posted in Tickled Pink on 26 October 2012
Tickled Pink

The Breast Cancer Campaign have just launched a new quiz to help raise awareness of the signs and symptoms of breast cancer.

Tickled Pink

Breast cancer is the most common cancer in the UK with around 48,000 women diagnosed every year – so knowing the signs and symptoms and how to check your breasts is very important.

Although there is no official guidance about how often you should check for signs, it’s important that you get into the routine of checking your breasts so that you notice any changes as quickly as possible.

Many people know that a lump in your breast or surrounding area can be a sign of breast cancer but there are a number of other signs to look out for too. The quiz shows illustrations of what to look out for.

You can also sign up for breast check reminder emails – read more here.

Posted in Tickled Pink on 25 October 2012
Tickled Pink

On the 3rd of October, Breast Cancer Care kicked off Breast Cancer Awareness Month 2012 with their annual fashion show – where 22 women and two men took to the catwalk to prove you can look and feel great after a diagnosis of breast cancer.

We were very proud to attend the event that saw George at Asda sponsoring the opening scene called ‘The Rock Chick Scene’.

fashion show

Breast Cancer Care model Deborah Godfrey, 49, wore a glittery jacket and a fab chain belt for the scene. She said “I loved being a rock chick for the day! I applied to take part in the show as a personal celebration and to support an absolutely wonderful charity. But the day was beyond my expectations, it was just thrilling.”

Deborah – who is a Solicitor working in London – was diagnosed with breast cancer when she was just 42. She said “I did not cry but very quickly shock turned to an absolute and fundamental fear. I was so sad that my beautiful four-year-old daughter could be left without a mum.”

Deborah’s treatment included a mastectomy, chemotherapy and other drugs until 2010. She said "I think the majority of people already know what is really important in life, however to face death really shows you that nothing matters apart from the love that you have for your family and friends.

“The rock chick scene was one of my favourite outfits. It really summed up how we were all feeling, that real attitude – it was us saying, we are all here tonight!”

Posted in Tickled Pink on 08 October 2012
Tickled Pink

Top fashion designer Julien Macdonald has created a Bag for Life for Asda customers to help raise money for this year’s Tickled Pink.

Julien Macdonald with the Tickled Pink bag for life he designed

The beautiful limited edition designer bag will be in store from 12th September with 80p from the sale of each £2.50 bag going to our Tickled Pink breast cancer charities.

Julien, whose clothes have been worn by the likes of Beyonce, Kylie and Cheryl Cole, was Creative Director at Givenchy and now runs his own British fashion label.

Posted in Tickled Pink on 11 September 2012