Tickled Pink

Volunteers from across Northern Ireland came together at our Portadown store for a special sponsored knit-in to mark the 20th anniversary of our Tickled Pink breast cancer campaign.

20 years of Tickled Pink

The women are members of a group who meet monthly to make Knitted Knockers – a lightweight alternative to silicone prostheses for women who’ve had mastectomies. The knitted versions are more comfortable, easier to fit and can be worn inside a normal bra.

Our Portadown Community Champion Elaine Livingstone (above, second from right) invited the Knitted Knockers of Northern Ireland into the store after meeting founder Joanne Harris (below left) at the group’s first sponsored knit-in this summer.

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Posted in Tickled Pink on 24 September 2016
Tickled Pink

Lots of our popular products are turning pink in support of Tickled Pink’s 20th anniversary.

Tickled Pink range

We’ve introduced loads of new limited edition pink items to this year’s range to raise money and awareness for the campaign.

There are loads of great Tickled Pink items to choose from, such as jewellery, toiletries and clothing – with proceeds from the sale of each item going to Breast Cancer Care and Breast Cancer Now.

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Posted in Tickled Pink on 23 September 2016
Tickled Pink

Our colleagues across the country have been doing loads of fundraising for Tickled Pink!

Lower Earley store's Tickled Pink fundraiser

Our Tickled Pink campaign has been raising money for Breast Cancer Care and Breast Cancer Now for the last 19 years and has raised £48 million so far.

Breast Cancer Now focuses on funding research into breast cancer and Breast Cancer Care helps breast cancer sufferers receive the best treatment, support and information.

From hair shaves to cake sales, here’s how some of our colleagues have been supporting Tickled Pink…

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Posted in Tickled Pink on 27 April 2016
Tickled Pink

Our inspirational colleague Anne Maddox will be taking to the catwalk in Breast Cancer Care’s fashion show this year.

Anne Maddox

Anne, who works as a Community Champion at our Filton store, was diagnosed with breast cancer in 2014.

She was encouraged to apply to be a model by her colleague Carolyn Francis, who works with Tickled Pink, and a few weeks after filling out the application form she found out she had been chosen for the show!

Anne said: "I am excited but scared about the show. The prospect of walking down the catwalk is really scary! I hated chemo because it changed the way I looked so I’m working hard on losing some weight for the show.

“I’ve exchanged a few emails with Sharon Noble who works at the Fareham store and has previously walked for the show and she told me I have to do it as it’s a huge confidence boost!”

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Posted in Tickled Pink on 26 April 2016
Tickled Pink

Our amazing colleague Marian who works at our Ayr store has been doing lots of fundraising for Tickled Pink.

Marian Jardine

Trading law colleague Marian Jardine has been working at Asda for 29 years. She was diagnosed with breast cancer in June 2010 and is always taking part in fundraising for Tickled Pink.

Community Champion Karen Fulton said: “If the store does any fundraising for Tickled Pink Marian is the first there cooking or donating to tombolas even helping to run them.”

Marian said: "I always try to give my support to Ticked Pink activities when I can from cake sales to fancy dress. I help out with donations and help to arrange the fundraising events.

“I really enjoy fundraising for Tickled Pink. I like supporting Karen and helping when I can.”

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Posted in Tickled Pink on 26 April 2016