Tickled Pink

Tickled Pink has been raising money for Breast Cancer Care and Breast Cancer Now for the last 19 years and has raised £48 million so far. This year Tickled Pink aims to raise another £5 million to continue supporting the amazing work of the two charities – Breast Cancer Care and Breast Cancer Now.

Tickled Pink

This year, we are encouraging everyone to lend a hand for Tickled Pink. It is easy to get involved either by making a donation online or by purchasing a Tickled Pink product in store (available throughout September and October). Or why not offer a further helping hand and hold your own fundraising event to raise money for this amazing cause? However you choose to support Tickled Pink, we would like to thank you – we couldn’t do it without you and your generosity is helping us make a difference to thousands of people affected by breast cancer.

Posted in Tickled Pink on 22 January 2016
Green Room News

Well done to our fantastic colleague Rachel Jenkins who shaved off her hair in our Blyth store to raise money for Tickled Pink.

Rachel Jenkins

A crowd of customers and colleagues came to clap and cheer her on.

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Posted in Green Room News on 16 November 2015
Community Life blog

Boston Community Life Champion Stephen Bromby shares some of his highlights from this year’s Tickled Pink campaign

As we enter November, it’s time for Asda Community Life Champions across the UK to reflect on the amazing fundraising events they have co-ordinated to help raise awareness and money for Tickled Pink.

Wearing pink at work for Tickled Pink

This is the 19th year that our Tickled Pink charity has been raising money to support Breast Cancer Care and Breast Cancer Now (which was created when Breast Cancer Campaign merged with Breakthrough Breast Cancer) and it has raised £44 million to-date.

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Posted in Community Life blog on 11 November 2015
News & Blogs

Colleagues in Asda stores across the UK are busy fundraising for Tickled Pink.

Tickled Pink fundraisers

They’ve been holding a range of fundraising activities and sponsored events in store to raise money for the two breast cancer charities we support, as well as inspiring customers to get involved.

All the money raised is split equally between Breast Cancer Care and Breast Cancer Now. With your help we’ve raised more than £44 million so far since the Tickled Pink campaign started 19 years ago.

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Posted in News & Blogs on 14 October 2015
News & Blogs

Customers at our South Woodham Ferrers store were treated to a special musical shopping experience to raise money for Tickled Pink.

Local singer Ray Durrant, the store’s selling champion Peter Wyatt and Community Life Champion Lisa Kelly sang and danced to 60’s music at the back of the checkouts – raising £1,263.62 in just six hours.

Peter, Lisa and Ray

Lisa said: "It was a really lovely day and the customers loved it, one man said it was the best shopping experience he’d had!

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Posted in News & Blogs on 08 October 2015