Tickled Pink

Congratulations to the “Tickled Pink Wheelers” who have completed a gruelling 248k bike ride from Asda Taunton to Hayes, Middlesex, to raise more than £1200 for Tickled Pink.

Tickled Pink Wheelers set off from Taunton

The “Wheelers” are: Asda Taunton deputy manager Neil Clements, Asda’s Regional Healthcare Coach Steve Swabey who looks after Pharmacy and Optical, and Asda’s Ignite Coach responsible for new trials, Ally Myers. They were cheered on their way by Asda colleagues.

Neil was inspired to do the 10-hour ride because his fiance Zoe was recently diagnosed with breast cancer and is currently undergoing chemotherapy. Although all three are keen cyclists the distance was a personal best for all of them.

“None of us had done anything like that distance before and we wanted to push ourselves,” said Neil. “The most stressful bit was going through the edge of London at rush hour, navigating the traffic.”

Tickled Pink, which is celebrating its 20th anniversary, raises money for Breast Cancer Care and Breast Cancer Now and this year we’re hoping our #Proud2BePink campaign will help us beat our target of £50 million.

Posted in Tickled Pink on 21 October 2016
Tickled Pink

Helen-Louise and Ian at Radio Clatterbridge

Every week our Community Champions Helen-Louise Sestan-Burton and Ian Grant volunteer at their local hospital radio station Radio Clatterbridge. They entertain patients and staff at the hospital with their three-hour show called “Granty and the Brain”.

To celebrate the 20th anniversary of Tickled Pink and the 65th anniversary of Radio Clatterbridge the pair decided to do a sponsored 20-hour “radiothon”, broadcasting continuously for 20 hours with a mix of music, interviews, requests and phone-ins.

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Posted in Tickled Pink on 21 October 2016
Tickled Pink

Asda colleagues, family and friends from Hampshire took to the catwalk for a fabulous fashion show to raise money for our Tickled Pink breast cancer charity campaign on its 20th anniversary.

Tickled Pink fashion show

The event, which raised more than £1,000 for Breast Cancer Care and Breast Cancer Now, was organised by Sharon Noble and Julie Motherwell, the Community Champions at our Fareham and Totton stores.

Sharon spoke on the night about her own experience of breast cancer and how Breast Cancer Care helped her. At the end of the show the final models to appear were all people who have had breast cancer – Asda colleagues and friends that Sharon has made through her community work.

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Posted in Tickled Pink on 20 October 2016
Tickled Pink

A huge well done to the 200 colleagues from our 28 stores across Manchester who teamed up for an epic 100-mile walking relay to raise money for Tickled Pink.

The team approach the finishing line at Rivington Pike

The four-day relay, which took in every one of the stores on route, was the idea of Asda Harpurhey’s General Store Manager Andy Rae as a way of everyone coming together to mark our breast cancer charity campaign’s 20th anniversary.

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Posted in Tickled Pink on 20 October 2016
Tickled Pink

Colleagues from Asda Longwell Green were joined by their families to take part in a sponsored walk to raise money for Tickled Pink.

Tickled Pink Longwell Green

This year marks the 20th year of our Tickled Pink campaign which supports breast cancer charities Breast Cancer Care and Breast Cancer Now.

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Posted in Tickled Pink on 19 October 2016