Tickled Pink

Pam Singleton wanted to do something different for Tickled Pink this year so she decided to do a sponsored silence – while working on the pizza counter at Asda Carlisle!

Pam, left, and Tracey at the pizza counter

She raised an amazing £370 for this year’s #Proud2BePink campaign. The store’s Community Champion Niki made her a sign to wear that explained what she was doing and where the money was going. Tickled Pink celebrates its 20th anniversary this year and all funds raised are split equally between Breast Cancer Care and Breast Cancer Now.

“It wasn’t as easy as it sounds!” said Pam. “I was pointing to the signs we have up around the pizza counter and sticking my thumbs up a lot! It was on my longest shift as well so I had to stay quiet for nine and half hours. The worst part was breaktimes and lunchtimes when everyone was chatting and I had to keep quiet.”

Read more
Posted in Tickled Pink on 25 October 2016
Tickled Pink

If you shop at our Tonypandy store look out for our amazing colleague Alnashir who has dyed his hair pink to raise money for Tickled Pink campaign for the second year running!


Alnashir, who works on the checkouts, dyed his hair in store to show his support for the breast cancer charity campaign which raises money for Breast Cancer Care and Breast Cancer Now.

He said: “There was a hell of a crowd, everyone joined in and put money in the bucket.”

See more photos
Posted in Tickled Pink on 24 October 2016
Tickled Pink

Congratulations to the “Tickled Pink Wheelers” who have completed a gruelling 154-mile bike ride from Asda Taunton to raise more than £1,200 for Tickled Pink.

Tickled Pink Wheelers set off from Taunton

The “Wheelers” are: Asda Taunton deputy manager Neil Clements, Asda’s Regional Healthcare Coach Steve Swabey who looks after Pharmacy and Optical, and Asda’s Ignite Coach responsible for new trials, Ally Myers. They were cheered on their way by Asda colleagues.

Neil was inspired to do the 10-hour ride to Hayes in Middlesex because his fiancée Zoe was recently diagnosed with breast cancer and is currently undergoing chemotherapy. Although all three are keen cyclists the distance was a personal best for all of them.

Read more
Posted in Tickled Pink on 21 October 2016
Tickled Pink

Helen-Louise and Ian at Radio Clatterbridge

Every week our Community Champions Helen-Louise Sestan-Burton and Ian Grant volunteer at their local hospital radio station Radio Clatterbridge. They entertain patients and staff at the hospital with their three-hour show called “Granty and the Brain”.

To celebrate the 20th anniversary of Tickled Pink and the 65th anniversary of Radio Clatterbridge the pair decided to do a sponsored 20-hour “radiothon”, broadcasting continuously for 20 hours with a mix of music, interviews, requests and phone-ins.

Read more and see gallery
Posted in Tickled Pink on 21 October 2016
Tickled Pink

Asda colleagues, family and friends from Hampshire took to the catwalk for a fabulous fashion show to raise money for our Tickled Pink breast cancer charity campaign on its 20th anniversary.

Tickled Pink fashion show

The event, which raised more than £1,000 for Breast Cancer Care and Breast Cancer Now, was organised by Sharon Noble and Julie Motherwell, the Community Champions at our Fareham and Totton stores.

Sharon spoke on the night about her own experience of breast cancer and how Breast Cancer Care helped her. At the end of the show the final models to appear were all people who have had breast cancer – Asda colleagues and friends that Sharon has made through her community work.

Read more and see more photos
Posted in Tickled Pink on 20 October 2016