Tickled Pink recognised for its support of breast cancer charities
We’re delighted that our Tickled Pink campaign has been awarded an ‘Outstanding Corporate Partner Achievement’ prize by Breast Cancer Campaign in recognition of our tong-term support of breast cancer charities.
We launched the Tickled Pink campaign in 1996 and since then have raised a staggering £29 million. In the last five years alone this money has helped fund 80 research projects in 20 locations across the UK and Ireland.
We’ve also solely funded six Scientific Fellowships – worth more than £6 million – which have helped retain the best scientists in medical research in the UK.
Money is raised in all kinds of ways with pink products sold in Asda stores throughout the year and colleagues taking part in fundraising challenges to help boost donations.