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News & Blogs

Brave colleagues Sheila Bonham, Tracey Crowther and Annette Lai from our Eastlands store took to the skies to raise vital funds for Breast Cancer Care charity Tickled Pink.

Sheila jumps for Tickled Pink

The three ladies took part in a tandem skydive from 11,000 feet and raised over £2000 for the charity, as well as organising a Tickled Pink charity night with the help of colleagues.

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Posted in News & Blogs on 12 February 2015
News & Blogs

Colleagues lend a hand at Asda Robroyston

It’s that time of year again when colleagues are busy fundraising for Tickled Pink. This year’s theme for Tickled Pink is “lend a hand” and colleagues around the UK have been doing exactly that – by fundraising in store and inspiring customers to get involved.

They’ve been holding raffles, and doing all kinds of sponsored events to help raise money for the two breast cancer charities we support. To mark the month of fundraising we’ve even turned a few of our stores pink this October – including Asda Portadown in Northern Ireland.

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Posted in News & Blogs on 14 October 2014
News & Blogs

Each year we ask a host of celebrities to get behind our Tickled Pink campaign and help customers and colleagues raise money for breast cancer charities – Breast Cancer Campaign and Breast Cancer Care.

Tickled Pink - Lend a Hand

The gorgeous stars striking a pose this year included TOWIE star Ferne McCann, former MIC favourite Caggie Dunlop, Loose Women presenter Jamelia, and TV presenter and model Vogue Williams.

The celebs got dressed up in their best fuchsia finery to pose for this year’s “Lend a Hand” photoshoot. The ladies also joined hands in a lovely line-up featuring this year’s limited edition George t-shirts. The t-shirts are available now and start from just £6 – with £1 from each sale going straight to the Tickled Pink charities.

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Posted in News & Blogs on 29 September 2014
News & Blogs

Look out for many of your favourite household products turning pink over the next few weeks in support of this year’s Tickled Pink campaign.

Tickled Pink baking accessories

From baking products to pink brollies and tasty treats there are lots of Tickled Pink products to choose from – with proceeds from the sale of each going to Breast Cancer Care and Breast Cancer Campaign.

The limited edition products are in store and online at asda.com now with more products launching over the next few weeks – including pink wine glasses, flower bouquets, crockery, N-Spa Fruit Extracts Fresh Sweet Raspberry products and even Mr Kipling Tickled Pink Fancies!

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Posted in News & Blogs on 17 September 2014
News & Blogs

Sharon Noble solent swim

Asda Fareham Community Life Champion Sharon Noble has taken on plenty of crazy challenges for our cancer charity Tickled Pink but now she’s about to embark upon her biggest yet – swimming across the Solent!

The 48-year-old cancer survivor has skydived, abseiled and zip wired for Tickled Pink – which raises money for Breast Cancer Care and Breast Cancer Campaign – but is now gearing up for the daunting challenge of swimming from Ryde on the Isle of Wight to Gosport and Fareham Inshore Rescue at Stokes Bay!

Sharon, who has been clear of cancer for six years, is taking part in the swim with thirteen others, one being her sister who has always supported her fundraising efforts.

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Posted in News & Blogs on 04 August 2014