Tickled Pink

The Parkinson Building at the University of Leeds has been lit up pink for Breast Cancer Campaign’s research – as we come to the end of October’s Breast Cancer Awareness Month.

The Parkinson Building

The Parkinson Building was one of the 18 landmarks across the UK to turn pink – to remind the nation to support research into breast cancer.

The University of Leeds is one of four sites across the country that house Breast Cancer Campaign’s pioneering Tissue Bank. The Bank, which is the first of its kind in the UK, is a unique national resource for researchers in the UK and Ireland to collect and store tissue samples, safely and consistently. The Tissue Bank was made possible thanks to our Tickled Pink campaign.

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Posted in Tickled Pink on 25 October 2013
Tickled Pink

We turned Asda Belfast Shore Road bright pink to mark the launch of the store’s fundraising drive for Tickled Pink on 4th October – and to raise awareness for the campaign.

Asda Shore Road

The brightly lit store was attracting the attention of all the locals! Elaine McClenaghan, Community Life Champion, said, “People have been coming into the store all week asking about the pink lights, so it’s been a great way of raising awareness of the campaign in general and of the special fundraising day!”

Fundraising will continue throughout October in Asda stores – look out for fun activities at your local store to get involved in and ways that you can donate to this great cause.

Posted in Tickled Pink on 07 October 2013
Tickled Pink

Breast Cancer Care Show

Last week our very own Asda colleague, Maxine Green, took to the catwalk at Breast Cancer Care’s annual London fashion show at the Grosvenor House Hotel! We were delighted to see Maxine and the other women and men who have all had a diagnosis of breast cancer strutting their stuff on the catwalk.

The models were styled by Hilary Alexander in the latest high street and designer fashion – proving you can still look great and feel confident after a breast cancer diagnosis.

George at Asda sponsored the Wild West scene which was a great success. The scene included models styled in outfits with heavy fringing and studding across clothing and accessories.

Wild West scene

Maxine, who was diagnosed in 2010 and had a full right side mastectomy followed by reconstruction, as well as chemotherapy, said: "I wanted to do this to show anyone going through breast cancer that it isn’t always life threatening and you can still look and feel the same as before.

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Posted in Tickled Pink on 07 October 2013
Tickled Pink

Each year we ask a host of celebrities to get behind our Tickled Pink campaign and help customers and colleagues raise money for breast cancer charities – Breast Cancer Campaign and Breast Cancer Care.

Alexandra Burke and Diana Vickers

The gorgeous stars striking a pose included singer and Breast Cancer Care ambassador Alexandra Burke, actresses Michelle Keegan and Kara Tointon, TOWIE star Lydia Bright and singer Diana Vickers.

Kara Tointon and Lydia Bright

The theme for this year’s photoshoot was “Birds of a Feather” and the setting was a romantic pink-themed set. Thanks to Tickled Pink supporter and fashion designer Julien Macdonald – who dressed two of the stars in designs from his couture collection featuring on-trend feathers, beading and embellishment.

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Posted in Tickled Pink on 01 October 2013
Tickled Pink

Watch and share Breast Cancer Care’s new video to reach the 500,000 women living with and beyond breast cancer – and help us raise awareness of the support Breast Cancer Care provides.

This new video highlights the impact of breast cancer on body image. Watch it here:

Breast Cancer Care has a new logo and a new look so it’s easier for those affected by breast cancer to find Breast Cancer Care and get free information and support. Find out more.

The charity’s aim is to be there with vital information and support for every person in the UK facing the emotional and physical trauma of a breast cancer diagnosis.

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Posted in Tickled Pink on 27 September 2013