Community Life blog

Boston Community Life Champion Stephen Bromby shares some of his highlights from this year’s Tickled Pink campaign

As we enter November, it’s time for Asda Community Life Champions across the UK to reflect on the amazing fundraising events they have co-ordinated to help raise awareness and money for Tickled Pink.

Wearing pink at work for Tickled Pink

This is the 19th year that our Tickled Pink charity has been raising money to support Breast Cancer Care and Breast Cancer Now (which was created when Breast Cancer Campaign merged with Breakthrough Breast Cancer) and it has raised £44 million to-date.

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Posted in Community Life blog on 11 November 2015
News & Blogs

Colleagues in Asda stores across the UK are busy fundraising for Tickled Pink.

Tickled Pink fundraisers

They’ve been holding a range of fundraising activities and sponsored events in store to raise money for the two breast cancer charities we support, as well as inspiring customers to get involved.

All the money raised is split equally between Breast Cancer Care and Breast Cancer Now. With your help we’ve raised more than £44 million so far since the Tickled Pink campaign started 19 years ago.

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Posted in News & Blogs on 14 October 2015
News & Blogs

Customers at our South Woodham Ferrers store were treated to a special musical shopping experience to raise money for Tickled Pink.

Local singer Ray Durrant, the store’s selling champion Peter Wyatt and Community Life Champion Lisa Kelly sang and danced to 60’s music at the back of the checkouts – raising £1,263.62 in just six hours.

Peter, Lisa and Ray

Lisa said: "It was a really lovely day and the customers loved it, one man said it was the best shopping experience he’d had!

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Posted in News & Blogs on 08 October 2015
News & Blogs

Customers were invited to our Antrim store’s cafe on Friday for a special ‘pink-nic’ to raise money for our Tickled Pink campaign, which supports breast cancer charities Breast Cancer Now and Breast Cancer Care.


Members of Antrim Retirement Group, Men’s Shed, Steeple and Home-Start Antrim came along to the fundraiser and enjoyed pink food and drinks, with a donation from the sale of each product going to the breast cancer charities.

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Posted in News & Blogs on 06 October 2015
News & Blogs

Each year we ask a host of celebrities to get behind our Tickled Pink campaign and help customers and colleagues raise money for Breast Cancer Care and Breast Cancer Now.

Tickled Pink

The gorgeous stars striking a pose this year included actresses Kara Tointon and Brooke Vincent, model and entrepreneur Jo Wood, TV presenter Charlotte Jackson and singer Heidi Range.

The five celebs wore fabulous gowns, dressed as characters from fairytales. Fashion designer Julien Macdonald dressed Kara and Charlotte – in designs from his glamorous collection too.

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Posted in News & Blogs on 28 September 2015