Tickled Pink

Colleague Maxine takes part in Breast Cancer Care's fashion show

Breast Cancer Care Show

Last week our very own Asda colleague, Maxine Green, took to the catwalk at Breast Cancer Care’s annual London fashion show at the Grosvenor House Hotel! We were delighted to see Maxine and the other women and men who have all had a diagnosis of breast cancer strutting their stuff on the catwalk.

The models were styled by Hilary Alexander in the latest high street and designer fashion – proving you can still look great and feel confident after a breast cancer diagnosis.

George at Asda sponsored the Wild West scene which was a great success. The scene included models styled in outfits with heavy fringing and studding across clothing and accessories.

Wild West scene

Maxine, who was diagnosed in 2010 and had a full right side mastectomy followed by reconstruction, as well as chemotherapy, said: "I wanted to do this to show anyone going through breast cancer that it isn’t always life threatening and you can still look and feel the same as before.

“It’s one of the biggest shocks of your life to be told you have breast cancer. I hadn’t expected it. I had always been extra vigilant after losing my mum to breast cancer six years ago. I had five months off work during my treatment.”


Having worked all her life, taking time off from took some adjusting to – but she kept in touch with her colleagues through regular visits to her Asda store, Morley.

She said: “I would go into the store and have breakfast with some of my colleagues every so often to keep in touch. My colleagues were supportive. The fundraising Asda do for Tickled Pink makes everyone more aware. There have been other people who have had breast cancer in my store as well. I think having this connection to the cause makes everyone more committed to the fundraising we do.”

Since her experience of breast cancer, Maxine says her attitude to life has changed: “I try to fit as much as I can into everyday life, simply because I still can. I still work full time and have a busy home life. Having cancer has made me appreciate life more.”

To find out more about the work Breast Cancer Care does visit the official website.

Posted in Tickled Pink on 07 October 2013
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