Celebrities get behind this year's Tickled Pink campaign
Each year we ask a host of celebrities to get behind our Tickled Pink campaign and help customers and colleagues raise money for breast cancer charities – Breast Cancer Campaign and Breast Cancer Care.
The gorgeous stars striking a pose included singer and Breast Cancer Care ambassador Alexandra Burke, actresses Michelle Keegan and Kara Tointon, TOWIE star Lydia Bright and singer Diana Vickers.
The theme for this year’s photoshoot was “Birds of a Feather” and the setting was a romantic pink-themed set. Thanks to Tickled Pink supporter and fashion designer Julien Macdonald – who dressed two of the stars in designs from his couture collection featuring on-trend feathers, beading and embellishment.
Michelle Keegan, who is fronting this year’s Tickled Pink campaign, said:
“I want to encourage everyone to do their bit to help raise as much money as possible for Asda’s Tickled Pink campaign, which supports the fantastic and vital work of charities Breast Cancer Campaign and Breast Cancer Care. I really enjoyed taking part in the campaign, which has already made a huge difference to women affected by breast cancer, and I hope that it inspires people across the UK to join in and buy a Tickled Pink product to help raise much-needed funds.”
The celebrities also modelled our latest Tickled Pink t-shirts from George – see their photos and find out more about the range here.