Tickled Pink

We join Breast Cancer Campaign and Samantha Cameron at No.10

We’re working hard to help fight cancer every day, so were delighted to attend a recent reception at Number 10 Downing Street to launch Breast Cancer Campaign’s latest pioneering project.


The event, hosted by Samantha Cameron, brought together celebrities, politicians and scientific researchers to celebrate the launch of Gap Analysis 2013, a new research project which aims to transform the diagnosis, treatment and quality of life for women with breast cancer in the UK.

Among the delegates were breast cancer experts, women living with the disease and high profile supporters who’ve been touched by breast cancer – including presenter Kirstie Allsopp, singers Beverley Knight and Linda Nolan and comedians Olivia Lee and Morwenna Banks. Leading health policy makers and politicians also attended, including Health Secretary Jeremy Hunt MP and Shadow Health Secretary Andy Burnham MP.

Paul Kelly, External Affairs Director and Chair of the Asda Foundation, said: "This was a very special event and it was great to meet so many of the researchers and guests touched by breast cancer that Tickled Pink helps support.

“Asda colleagues and customers have fundraised for this wonderful charity since 2005 and every penny generated is vital to helping improve the quality of life for women diagnosed and how we find a cure to prevent any more women needlessly dying from the disease.”

Our colleagues and customers have raised nearly £11 million for Breast Cancer Campaign through our Tickled Pink campaign over the years, helping fund research projects across the UK and enabling the charity to launch the first national breast cancer tissue bank in the country – to address the need and provide thousands of samples to scientists throughout the UK and Ireland.

The results of Breast Cancer Campaign’s Gap Analysis 2013 will be published in autumn this year. Find out more here.

Posted in Tickled Pink on 01 February 2013
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