We only source fish from responsible sources

We love fish, and we know you do too. But here at Asda we also know that nearly 80% of world fish stocks are fully or partly overexploited (according to the UN). We want to help protect them, which is why conserving North Sea habitats and sourcing from well-managed fisheries is so important to us. We’re careful about what we put on our counters to make sure we protect threatened species, while still giving you a great range to choose from.

We’re sourcing sustainably

Helping you source sustainably

  • Stocks and shares. We want to protect the North Sea cod stocks, which is why we’re only sourcing fish from responsible regions. We’re also supporting the creation of a Marine Reserve to protect stocks.

  • Top cod. We were the first UK retailer to stock MSC (Marine Stewardship Council) certified Atlantic Cod.

  • When sourcing our canned tuna we do not source from any company that uses vessels that have been officially blacklisted ie on IUU (Illegal, Unreported and Unregulated) vessel list; which use transhipment at sea; been prosecuted for illegal activities related to the trade of fish or undertaken shark finning.

  • Asda supports the creation of marine reserves and marine protected areas.

  • Find your fish. We label our fish products so that you know where they’ve come from.

Our work so far (2005-2011):

  • 100%* of our fish comes from responsible sources.

Our plans (2012-2015):

  • We aim to sell 100%* sustainable fish. Asda has joined with the Sustainable Fisheries Partnership (SFP) to identify and assess the fisheries that provide the fish we sell. We will work with SFP to evaluate all of the fisheries that supply us and where improvements are needed we will require fisheries improvement projects (FIP) to be created. Our commitment is to seas where the full impact of fishing is understood and improvements are instigated to deliver sustainable fisheries and thriving ocean ecosystems.

  • All of our tuna will come from pole and line or FAD-free sources (Fish Aggregating Devices) by the end of 2014.

*against a 2005 baseline

We’re the first supermarket to publish comprehensive data on the fisheries that supply us so you can see exactly how and where our wild fish is caught – and how sustainable they are.

Sustainable Fisheries Partnership

We’ve teamed up with the Sustainable Fisheries Partnership to publish the first of our Wild Fisheries Annual Reviews.

The new report has been welcomed by Greenpeace and Hugh Fearnley-Whittingstall, both of whom have campaigned for more transparency from supermarkets on seafood sourcing. It covers all the source fisheries we used between January 1st 2013 and December 31st 2013. Not all of the 64 fisheries that supply us have data available – we are working with the eight that don’t to improve the way they report. We’ve also pledged to ensure that all fisheries that need improvement take appropriate action.

Read more and see full report
Posted in Sustainability on 04 July 2014

As a major retailer of fish – whether fresh, frozen or chilled – we know the continued supply of these is dependent on the correct management of the wild stocks of the species we offer. Our customers want to know where the wild fish they buy from our stores comes from and how it is caught.

We have worked with the Sustainable Fisheries Partnership (SFP) to assist us in ensuring we only take fish from well-managed fisheries. The SFP partnership ensures we have an independent voice assessing our fish sourcing and guiding us towards a better fisheries management programme. Our suppliers provide their sourcing data to SFP who evaluate it. We have been reassured by the guidance. Many of our fish have been given positive green ratings.

Where concerns are addressed the fisheries are being assisted into Fisheries Improvement Programmes (FIP) to improve their practices. At Asda we fully endorse the approach of working with fisheries rather than ceasing commercial relationships. The issues of fisheries and ocean management requires all parties to be engaged.

As a consequence of the work we and our suppliers have done we are introducing a report of our fish sourcing – Asda Wild Fisheries Annual Review 2013. This report is a step in improving openness and we are committed to continuing both fisheries management and sourcing transparency.

Posted by Chris on 04 July 2014
Sustainability | Sustainable Fish

Asda is committed to the sustainable sourcing of fish and seafood. To assist us in this, we have partnered with a leading fisheries organisation the Sustainable Fisheries Partnership.

All our own brand chilled fish suppliers are now assessing their fish sourcing with an external evaluation organisation, the Sustainable Fisheries Partnership (SFP).

We’re supporting SFP programmes at a global and regional level, including being active in supporting a number of existing Fisheries Improvement Projects, e.g. supporting the moves by SFP and AIPCE (the European Fish Processors Association) to apply control documents to the Barents Sea Cod and Haddock fisheries, which dramatically reduced levels of IUU (Illegal, Unregulated and Unreported) and led to parts of the fishery obtaining MSC certification.

Find out more about what we're doing to source sustainable fish
21 February 2011