We’re the first supermarket to publish comprehensive data on the fisheries that supply us so you can see exactly how and where our wild fish is caught – and how sustainable they are.
We’ve teamed up with the Sustainable Fisheries Partnership to publish the first of our Wild Fisheries Annual Reviews.
The new report has been welcomed by Greenpeace and Hugh Fearnley-Whittingstall, both of whom have campaigned for more transparency from supermarkets on seafood sourcing. It covers all the source fisheries we used between January 1st 2013 and December 31st 2013. Not all of the 64 fisheries that supply us have data available – we are working with the eight that don’t to improve the way they report. We’ve also pledged to ensure that all fisheries that need improvement take appropriate action.Read more and see full report