We only source fish from responsible sources

We love fish, and we know you do too. But here at Asda we also know that nearly 80% of world fish stocks are fully or partly overexploited (according to the UN). We want to help protect them, which is why conserving North Sea habitats and sourcing from well-managed fisheries is so important to us. We’re careful about what we put on our counters to make sure we protect threatened species, while still giving you a great range to choose from.

We’re sourcing sustainably

Helping you source sustainably

  • Stocks and shares. We want to protect the North Sea cod stocks, which is why we’re only sourcing fish from responsible regions. We’re also supporting the creation of a Marine Reserve to protect stocks.

  • Top cod. We were the first UK retailer to stock MSC (Marine Stewardship Council) certified Atlantic Cod.

  • Find your fish. We label our fish products so that you know where they’ve come from.

  • Better choice. All our fish counters are certified by the MSC (Marine Stewardship Council).

Our work so far (2005-2011):

  • 100%* of our fish comes from responsible sources.

Our plans (2012-2015):

  • We aim to sell 100%* sustainable fish**.

  • All of our tuna will come from pole and line or FAD-free sources (Fish Aggregating Devices) by the end of 2014.

*against a 2005 baseline
**Asda has joined with the Sustainable Fisheries Partnership (SFP) to identify and assess the fisheries that provide the fish we sell. We will work with SFP to evaluate all of the fisheries that supply us and where improvements are needed we will require fisheries improvement projects (FIP) to be created. Our commitment is to seas where the full impact of fishing is understood and improvements are instigated to deliver sustainable fisheries and thriving ocean ecosystems.
Sustainability | Sustainable Fish

Plenty more fish in the sea

Asda is committed to the sustainable sourcing of fish and seafood. To assist us in this, we have partnered with a leading fisheries organisation the Sustainable Fisheries Partnership.

All our own brand chilled fish suppliers are now assessing their fish sourcing with an external evaluation organisation, the Sustainable Fisheries Partnership (SFP).

We’re supporting SFP programmes at a global and regional level, including being active in supporting a number of existing Fisheries Improvement Projects, e.g. supporting the moves by SFP and AIPCE (the European Fish Processors Association) to apply control documents to the Barents Sea Cod and Haddock fisheries, which dramatically reduced levels of IUU (Illegal, Unregulated and Unreported) and led to parts of the fishery obtaining MSC certification.

Find out more about what we're doing to source sustainable fish
21 February 2011