We know you want to be able to choose products that are the healthier option for you and your family.

That’s why we’re always working to find new ways to make our products better for you. Whether that’s cutting out the nasties like artificial flavours and colours, or just making it easier to find the products you’re after.

Here’s a few of the things we’ve been working on:

Cutting back on pesticides

We’re trying to cut out the number of pesticides used in growing our products. We’re working with organisations like LEAF (Linking Environment and Farming) to reduce the use of chemical pesticides. We’re also exploring other more natural ways to keep pests under control, like using ladybirds to combat the spread of insects on our cabbage crops. This means we can provide a great range of pesticide-free products, like our Good Natured fruit and veg to enjoy.

At Asda, we’re committed to working with local suppliers. This helps our local communities while bringing you a fresh and tasty product.

Our range of local produce includes award winning regional meats, local delicacies, cheeses, yoghurts, sausages, pickles, ice cream, cakes and beer.

We think it’s important that we help out local businesses, while still being able to bring you the best quality products at everyday low prices.

Asda is committed to the sustainable sourcing of fish and seafood. To assist us in this, we have partnered with a leading fisheries organisation the Sustainable Fisheries Partnership.

All our own brand chilled fish suppliers are now assessing their fish sourcing with an external evaluation organisation, the Sustainable Fisheries Partnership (SFP).

We’re supporting SFP programmes at a global and regional level, including being active in supporting a number of existing Fisheries Improvement Projects, e.g. supporting the moves by SFP and AIPCE (the European Fish Processors Association) to apply control documents to the Barents Sea Cod and Haddock fisheries, which dramatically reduced levels of IUU (Illegal, Unregulated and Unreported) and led to parts of the fishery obtaining MSC certification.

Palm oil is one of the safest and most useful oils around. It ends up in a lot of the products we buy, from chocolate to medicines.

The problem is that because it’s so useful, demand is high. In the last ten years, global production has doubled. By the year 2000, palm oil was the most produced and traded vegetable oil in the world (FAO).

This can obviously have a huge impact on the areas where it’s grown, as man-made plantations affect the environment, wildlife and surrounding communities. We won’t ban the use of palm oil, but we will work extremely hard to source it sustainably, and persuade other businesses like ours to do the same.

We know you care about Fairtrade and organic products, which is why we’re working to get as many on the shelf for you as possible, but still at the same everyday low prices.

The Fairtrade Foundation is an accredited organization that certifies products to make sure they’re up to standard. If you buy a product with the Fairtrade logo you can guarantee it’s produced by workers in safe and decent conditions, and that they are being paid a fair wage.