Helping you make healthier choices

At Asda we’re always looking for ways to bring you the best product around, but still at the same everyday low prices. This is no different when it comes to providing you with products that are good for you. We were the first retailer to remove all artificial colours and flavours and other nasties from our own brand products, and we’re not stopping there.

Providing healthier choices

Helping you make a healthy choice

  • Get real. We cut all artificial colours and flavours, flavour enhancers and hydrogenated vegetable oil from our 12,000-strong range of own-brand products.

  • Green light on health. Our dual labelling system uses a traffic light system as well as guideline daily amounts to make it as easy as possible for you to choose the healthy option.

Our work so far (2005-2011):

  • We were the first UK retailer to cut artificial colours, flavours and enhancers from all of our products.

  • We’re an active partner of the NHS Change4Life campaign .

Our plans (2012-2015):

  • We aim to continue to develop more healthy, sustainable and affordable food choices.

Sustainability | Healthier Products

We know you want to be able to choose products that are the healthier option for you and your family.

That’s why we’re always working to find new ways to make our products better for you. Whether that’s cutting out the nasties like artificial flavours and colours, or just making it easier to find the products you’re after.

Here’s a few of the things we’ve been working on:

Cutting back on pesticides

We’re trying to cut out the number of pesticides used in growing our products. We’re working with organisations like LEAF (Linking Environment and Farming) to reduce the use of chemical pesticides. We’re also exploring other more natural ways to keep pests under control, like using ladybirds to combat the spread of insects on our cabbage crops. This means we can provide a great range of pesticide-free products, like our Good Natured fruit and veg to enjoy.

09 December 2011