Press Centre

What a lot of bottle!

Local dairy farmers were today celebrating breaking through the 50 million pint barrier just five years after ASDA sold its first ever locally sourced pint of milk from Trewithen Farm in Cornwall.

Since 2002, the retailer has increased its local milk offer to include over 70 local brands which are now available in nearly two thirds of its stores nationwide.

Research carried out by ASDA shows that its stores in Bodmin, Cornwall, and Pwllheli, in Wales, sell the most local milk, with more than 20% of all milk sold coming from local dairies.

Chris Brown, ASDA’s Head of Sustainable Sourcing said: “This is a significant landmark which not only highlights the success of our local milk but also reflects the importance we place on the relationship with our dairy farmers – both large and small.”

ASDA’s local milk is truly local, coming from small independent suppliers located close to both the dairies that process their milk and their local store – ensuring ASDA’s local milk only comes from cattle that graze on nearby farms.

Posted in Press Centre on 29 February 2008