Unique cookie which won't crumble in your cuppa
The cookie, which doesnâ€™t immediately crumble in your cuppa, is being introduced by ASDA. Itâ€™s taken nine months of research to get the perfect recipe for the cookie, which is even rectangular shaped to ensure it fits properly in your mug.
Mel Ellison, of ASDAâ€™s bakery team, said: â€œWe were inspired by Peter Kayâ€™s famous sketches about biscuits breaking off in his brew. After speaking to customers, we found they too are looking for a quality cookie that is dunkable.â€
Research by ASDA showed that, while sales of American-style cookies are growing significantly, Britainâ€™s biscuit eaters are looking for something new.
Many are craving a quality, traditional cookie – rather than a chocolate biscuit – and the main criteria is that they can dip it into their drink. And hereâ€™s the top secret bit â€“ the reason the cookie is dunkable is down to the unique recipe. A combination of oats and honey form a bond holding the cookie together whilst it is dunked, yet still allowing it to soak up a good amount of your brew.
ASDAâ€™s testing has proven that, when subjected to continual dunking, the cookies last twice as long as leading brand biscuits.*
We even asked some of Britainâ€™s biggest tea drinkers â€“ builders â€“ to try them out. A construction team working on new offices in Barnsley delivered a thumbs up verdict, saying they were able to dunk without soggy bits ending up in their drinks.
- Mel Ellison said: â€œWe have invested nine months of work in the cookie, from the initial concept stages right through to extensive taste testing and sampling.
â€œThe cookies, which will be baked in-store, will be available from 8 September. Put the kettle on!â€
ASDAâ€™s Dunkinâ€™ Cookies will be available in packs of four and cost 78p per pack. The cookies contain no artificial flavourings or colourings.