Press Centre

Two pairs of jeans for a fiver by George

Men across the country will be offered the chance to buy Britain’s lowest priced pairs of jeans this weekend thanks to a special bank holiday stock clearance at ASDA.

George will be offering customers the chance to buy two pairs of men’s easy fit jeans for just £5*, equivalent to £2.50 each. With two pairs available at such great value, men all over Britain needn’t worry about ruining a pair over the bank holiday doing the gardening or a spot of DIY.

The jeans normally sell for £3 a pair and are available in George departments at ASDA stores across the country.

“You could say that low prices are in our genes,” said Angela Spindler, George’s managing director. "The bank holiday special offer just goes to show that we put our money where our mouth is at George to bring customers Britain’s lowest priced denims.”

The way that George has sourced the jeans means you can pick them up with a clear conscience. The special offer is funded totally by ASDA. Its recently formed dedicated sourcing team has ensured that every pair at George has been ethically sourced.

An ongoing long term relationship with the supplier, as well as regular audits, means that the factory meets and exceeds both ASDA’s and the Ethical Trading Initiatives code of conduct.

*Special offer relates to two pairs of jeans for £5. Single pair of jeans is £3. Offer runs from 12.01am on 5 May to midnight on 7 May at all George departments.

Posted in Press Centre on 05 May 2007