Press Centre

Tickle yourselves Pink with Asda this Breast Cancer Awareness Month

In support of Breast Cancer Awareness Month 2010, Asda has designed an exclusive range of products, including clothing and accessories for its Tickled Pink Campaign providing the perfect gifts for the home and all the family, whilst raising money for two leading breast cancer charities.

The limited edition, pink themed collection is available exclusively at Asda, both online and in store from September 2010.
Head of ‘Asda in the Community,’ Fiona Campbell Reilly says “We’re thrilled to have reached our 14th year of Tickled Pink in association with Breast Cancer Campaign and Breast Cancer Care. Our aim is to raise a total of £3 million through the sale of limited edition Tickled Pink Products as well as fundraising which will be distributed to the charities. Breast Cancer Care provides expert information and professional support for people with breast cancer and their families; and Breast Cancer Campaign helps fund research into fighting the disease.”

The exclusive Tickled Pink range from Asda is a great way for customers to support the campaign and raise the vital funds needed to continue funding breast cancer research, and providing information and support to people affected by breast cancer in the UK.

Download the full press release and see the exclusive range

Posted in Press Centre on 13 September 2010