Press Centre

This isn't any price, this is Adsa's £4 uniform price

The lowest ever priced school uniform will hit the hangers this weekend (Saturday August 2, 2008) when it goes on sale exclusively at George at ASDA for just £4*. The £4 outfit is available for children aged from 3 to 12 and is a "flat price" regardless of age. M&S unveiled their lowest price uniform last week at £6.50. However, this is actually only for children aged up to six years old and a uniform for children aged 12 would actually be £13.50. ASDA believes it’s time that pricing structures that increase with age should be challenged and parents of older or larger children should not be penalised in this way. The 'value' school uniform, designed by George's dedicated back to school team includes a polo shirt, sweatshirt (available in assorted popular colours) and trousers or a skirt. The average family spends more than £320 a year on uniforms for up to 12 year olds. With the flat rate from George, spend on uniforms could be as low as £32 a year - saving a family up to £290** at a time when many are really feeling the pinch of the credit crunch. "Buying the back to school wardrobe can put a massive strain on any parent's purse, said George managing director, Anthony Thompson. “In these tough times, having one fantastic price for all ages is a great example of how George is constantly delivering value to its customers, without any compromise on quality.” This year George has made a significant price investment to enable it to deliver school uniforms at even lower prices than ever before. In 2007 the equivalent school uniform was £6.25 and in 2005 it was £10.25. George is able to offer these great uniforms at incredible prices due to using its own in-house design team, buying material by the mile, using a smaller number of manufacturers and planning significant lead times into the production process. George works with third party auditors to ensure that suppliers adhere to our strict ethical policies. Anthony Thompson added: "In choosing to offer lower prices to our customers we accept that we make less money on each item we sell. We refuse to compromise on quality, what we do is we buy in volume and we sell in volume. Customers can be assured that we have very strict ethical codes and that they can buy from us with a clear conscience".
Posted in Press Centre on 01 August 2008