Press Centre

Technology deal brings Christmas into sharper focus

Supermarket slashes prices across branded technology products and makes HD more affordable

Asda is helping bring Christmas into sharper focus this week making HD more affordable than ever and cutting prices across 50 leading home technology products and accessories, including branded TVs, DVD players, cameras, mobile phones and sat navs.

Following a year that’s seen electrical prices falling across core products such as TVs and DVD players, the supermarket’s going a step further with this round of dramatic price cuts making sure shoppers can enjoy unprecedented savings before the Government puts VAT back up to 17.5% on 1st January.

According to the British Retail Consortium’s latest report, consumers are looking for big ticket bargains before the end of the year when VAT increases, so Asda’s technology price tumble gives customers the chance to buy big now and have more pounds left in their pocket come the new year.

The biggest steal has to be the Philips Blu-Ray DVD player which will be retailing for just £97, the lowest price a branded Blu-Ray DVD player’s ever been available in the UK. Winning a four out of five star rating in What Hi-Fi’s September product review, the magazine stated it was “a solid performer at a tantalisingly affordable price” and that’s when it cost £169, a whopping £73 more than it now costs at Asda.

Since it’s launch in 2006, Blu-Ray has been one of the most sought after home technology items on the market and is the undisputed ‘must have’ technology product as household s embrace high definition. Families can get the great HD picture experience with the price of the HD ready Sanyo 32” LCD TV slashed to just £285 – a massive £40 reduction – and a selection of Blu-Ray DVDs available on a ‘2 for £20’ deal. For the ultimate TV viewing experience the supermarket is also offering a Phillips 5.1 Home Theatre System for just £97, down from £120.

Unrivalled deals are to be had on digital cameras, DVD players and mobiles as Asda undercuts other retailers offering popular branded products at best-ever prices. Highlights included a Philips HDMI DVD Player for just £40 (down from £50), an Intempo Ipod Dock for £23 (down from £45) , a Vivitar 8.1Mega Pixel camera for just £32 (down from £40) and the Fuji 10Mega Pixel camera at £53 (down from £73).

Customers can also pick up the Samsung E1120 mobile for a tenner which includes £5 of air time.
What’s more Asda will be offering an extended range of around 200 amazing deals and price cuts on Asda Direct from Tuesday, 10th November.

Rob Slaski, Head of Electronics & Technology at Asda, “Customers have never had it so good . Whilst prices have been falling this year across core technology products, we’re making sure shoppers can also get their hands on new technology without having to break the bank.”

Below are details of a price comparison between competing retailers:


Product Asda Argos Currys Dixons Amazon
Sanyo 32" LCD TV £285 £299.99 £329.99 £299.99 £328.94
Philips Blu-Ray Player £97 £129.99 £129.99 £102.49 £102.49
Philips HDMI DVD Player £40 £49.99 £54.99 £86.24 £53.95
Fuji 10 Mega Pixel Camera £53 £69.99 £59.99 £56.00 £56.00
Tom Tom Start £82 £119.99 £119.99 £119.99 £119.99


Posted in Press Centre on 10 November 2009