Press Centre

Shopping on the move - Asda launches mobile grocery site

Today (Friday 19th August 2011) Asda announces the launch of its mobile optimised transactional grocery site – for the first time allowing customers to buy Asda groceries online using a Smartphone.

Over half of Asda’s online grocery customers have a Smartphone. Responding to this trend Asda’s new mobile-optimised site offers all of the features on the main grocery website – meaning customers can register, shop and amend an existing order or delivery slot up until 10pm the day before their delivery is due.

Asda’s grocery home shopping service has been in operation since 2001 and covers 97% of UK postcodes with deliveries up until 10pm every evening.

The new mobile optimised site also includes a convenient mobile store locator, offering maps and directions so customers can easily find their nearest Asda when they are out and about.

Kate Cuthbertson, Asda’s head of mobile strategy said: "We know our customers want shopping convenience at their fingertips – so we’ve developed an easy-to-use grocery website, fully accessible from Smartphones, with the option to add or amend orders right up until the evening before delivery.

“The mobile site was an international collaboration between Asda and the Walmart mobile team based in the US. We’ll be constantly updating and improving the site over the next few months, with lots more interesting mobile developments to follow soon.”

The move follows the launch of the Asda Price Guarantee (APG) iPhone App which has been downloaded by more than 250,000 customers since October 2010.

Posted in Press Centre on 19 August 2011