Press Centre

Sales Of Flats Caps Have Shot Up By 75%

As the cold weather grips the nation, the Arctic Monkey’s have created the quickest trend after wearing flat caps on the red carpet on Wednesday night.

The very traditional British look was fitting to the occasion, and saw the northern heroes take home Best British Group and Album awards, but music fans watching last night have hot footed it to the stores today and ASDA has found that sales of its traditional flat caps have gone up by 75% compared to Wednesday.

Other celebrities to also sport this look have included Alex James from Blur, Guy Ritchie and Brad Pitt, but it is Sheffield music stars that have caught the nations imagination.

Traditionally worn by the British gentry the Arctic Monkeys have shown that their everyman appeal, appeals to the George at ASDA customer.

Posted in Press Centre on 22 February 2008