Press Centre

Red hot roses at a red hot price

ASDA, renowned for offering best value, will be selling two dozen red roses for a staggering £4 just in time for Valentine’s Day.

It’s a fraction of the price of Marks & Spencer who are charging customers £4.99 for just one red rose, and whilst other supermarkets are selling a dozen red roses for just under a fiver*, ASDA is offering customers double the roses for less money.

The supermarket’s bouquet of two dozen red roses is TWENTY TIMES cheaper than the price charged by some well-known floral delivery firms.

This move will infuriate every flower retailer in Britain – but will save customers millions of pounds off the price of declaring their love.

ASDA has also ensured customers can pick up this bargain with a clear conscience.

The 24 Sweetheart roses are ethically sourced from farms in Kenya, Uganda, Tanzania and Zambia. All the farms are visited throughout the year by ASDA colleagues or their suppliers, and are regularly audited with full audit trails.

ASDA and its suppliers have entered into long term partnerships with growers giving a year-round commitment which benefits both the growers and their local communities.

The Sweetheart roses come packed in a red posy bag with carrying handles and are available at ASDA stores nationwide from today.

The flowers have a guaranteed life of five days ensuring they will be looking their best until past the weekend.

Kate O’Shea, Business Development Manager for Flowers at ASDA, comments: “At ASDA we believe in delivering both outstanding value and quality to our customers, and our Valentine’s range does just that with something to suit every pocket.

“Our Sweetheart roses are without doubt the best value bunch of roses on the market this Valentine’s so you don’t have to break the bank to splash out on your loved one."

Lovers looking for the ultimate in luxury and elegance this Valentine’s Day will be delighted with a dozen Extra Special Grand Prix red roses priced at just £30. This compares with around £100 for a dozen Grand Prix roses from an upmarket independent florist.

Grand Prix roses are the most special rose to receive at Valentine’s with long stems and velvety ruby red petals.

Posted in Press Centre on 13 February 2008