Press Centre


British companies are getting wet, wet, wet by stockpiling vast amounts of drinking water as the country begins bracing itself for the hottest weather since records began.   

Supermarket giant ASDA has ordered an extra 2 million litres of drinking water this week - just for its 150,000 colleagues to drink during their shift!

The store is also anticipating a 50 per cent increase in sales of bottled water in its stores this week, with sales set to top the seven million litre mark, the equivalent of filling 19 25-metre swimming pools.


The heat is getting to ASDA’s customers who have gone on a spending spree with sales in key categories increasing dramatically, including BBQ sauces (+40%), wine (+35%), Ice Cream (+70%) and Beer (+40%). 


Kirsty Leyland, Asda’s head of colleague relations, said, “We want to make sure we’re looking after our people and helping them through this week’s heatwave by giving them a bit of additional flexibility. 


"If colleagues working in our in-store bakeries are feeling the heat, we’ll give them a break to get out of the kitchen, cool down and have a drink.” 

ASDA is offering colleagues extra ‘refreshment breaks’ where necessary to make sure they are drinking plenty of water and avoiding dehydration, especially those who work in hot bakery sections of stores.   

A number of stores also have shower facilities and colleagues are being encouraged to take a cold shower to cool off during their break or when their shift finishes, if they’re feeling the heat.   

One step ahead of the TUC’s ‘cool work’ campaign which was announced today, ASDA has, for some years now, operated a more relaxed ‘no jacket required’ approach to business dress for colleagues based at its head office in Leeds. 


Workers are able to loosen their top button and leave their jackets and ties at home, helping them to keep cool off as the weather hots up.  


Posted in Press Centre on 18 July 2006