Press Centre
  • £50 of the average £260 spend goes on mums’ hair and make up
  • Despite big spending, the Asda Mumdex poll reveals first day back battles with the kids leave mums with just 23 minutes to get themselves ready
  • Two thirds (66%) of mums say the new school year brings more of a change than New Year, with 60% making new-term resolutions
  • Over a third of mums pledge to lead a healthier lifestyle and exercising
  • Over a third call for a text or email checklist to ease first day back preparations
  • Asda launches special back to school lunchbox bundle and online checklists

With a new term on the horizon, four in five Asda Mums have revealed it’s important their child looks their smartest for the first day of the new school year.

Posted in Press Centre on 30 August 2015
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Asda today unveiled its second quarter financial results for 2015, posting a 4.7% fall in like-for-like sales for the 11 weeks to 30th June.

Speaking in London today Asda President and CEO Andy Clarke stated his commitment to the remaining three years of his five year strategy, describing the quarter’s number as “disappointing, but a short-term picture”.

He said: “We continue to navigate a steady course through the worst storm in retail history, despite another challenging quarter. Predicting that 2015 was going to be a volatile year I didn’t expect to report a positive sales figure, but I’m not distracted by the short-term picture. We have an enviably stable business with balanced books and the right strategy to return us to sales growth.”

Clarke was joined by Chief Financial Officer Alex Russo who spoke to the strength of the business. “Behind the negative sales number lies a more positive story for Asda,” he said. “We are maintaining balance in an impulsive market and performing solidly in growth channels, maximising and accelerating our areas of strength while addressing areas of underperformance.”

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Posted in Press Centre on 18 August 2015
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  • First major grocery retailer customer to agree nationwide pledge across all its liquid fresh milk
  • Industry-leading British cheddar labelling introduced to help customers to support British dairy farmers

Arla Farmer's marque

Arla Foods UK has today confirmed that Asda’s increased price that it pays for milk, which came into effect this morning, will be shared directly with its farmer owners including 3,000 in the UK.

The retailer’s commitment to carry Arla’s new farmer-owned marque from the autumn on all of its own label fresh liquid milk along with new British cheddar labelling is also welcomed by Arla as a clear demonstration of Asda’s continuing and long-term commitment to British farming.

The product marque will offer consumers the opportunity to easily identify and trust that when they buy own label dairy products they are responsibly sourced from a farmer-owned business where all the profits go back to its owners, and has the highest expectations for animal welfare and environmental standards throughout its supply chain.

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Posted in Press Centre on 17 August 2015
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  • Kids in favour of ‘off line’ activities – almost two thirds (65%) are excited about going to the park and over half (53%) enjoy a summer BBQ
  • Over a third of mums (39%) say their kids are excited by a simple bus journey
  • The top three summer holiday day trips haven’t changed in five decades with kids today replicating the summers their grandparents enjoyed
  • 50 Years of Summer Mumdex survey reveals staycations have kept the top spot as the most popular holiday activity throughout the decades
  • Findings revealed as mums name this week as the time they run out of holiday activity ideas

According to Asda’s latest Mumdex poll, kids today share the same taste for the simple things in life during the summer school holidays as their grandparents did.

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Posted in Press Centre on 14 August 2015
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Asda’s decision to commit to paying 28p per litre for 100 per cent of its liquid milk volume throughout its entire range is a significant leap forward in recognising the true value of British dairy products, the NFU said today.

The retailer has committed to the new price from Monday (August 17) for the foreseeable future. It will pay 28p per litre to processor Arla, which will then be expected to pass this onto its British farmer suppliers.

NFU President Meurig Raymond said: “The NFU has been lobbying tirelessly for Asda to recognise the plight of the dairy industry so we are pleased that Asda has moved to support farmers in their hour of need.

“It is clear from Asda that this commitment is to support the UK dairy industry at a time of crisis. It is now important that Arla ensures this is delivered to British farmers on the ground, with immediate effect.

“This decision recognises that our dairy farmers need a fair price so consumers can ensure they have access to British dairy products now and in the future.”

An Asda spokesperson said: “Today, we have confirmed to our milk supplier, Arla, that we are increasing the price we pay per litre from Monday to a level that will assist our farmers during the current crisis.

“Asda’s origins are in dairy farming which is why we are acting in the best interests of our farmers and our customers by increasing the price we pay, introducing the Farmer’s Mark label and not passing on any of the costs to customers – our retail price stays the same.”

Posted in Press Centre on 13 August 2015