Press Centre


  • Asda Choco Sprinkles (64g)
  • Date Code: BB 31/05/2015
  • Price: 89p
  • Barcode: 5052449930740

What’s happened:

It has been brought to our attention that the Asda Choco Sprinkles (64g) with a best before code of 31st May 2015 may contain traces of milk. Milk is not declared on the packaging and therefore this product has the potential to cause an adverse reaction to people who are allergic to Milk.

What you should do:

If you have purchased Asda Choco Sprinkles with a best before code of 31st May 2015, please bring them back to your nearest store where you will be given a full refund.

You do not need your receipt.

We are very sorry for any inconvenience caused and will ensure this doesn’t happen again.

If you would like any further information please contact:

Asda Customer Relations – 0800 952 0101

Posted in Press Centre on 10 July 2014
Press Centre
  • Milestone figure achieved thanks to Asda’s Tickled Pink fundraising campaign
  • Unique partnership has transformed the work of two of the UK’s leading breast cancer charities – Breast Cancer Care and Breast Cancer Campaign

Following 17 years of fundraising, Asda today (date) announces it has raised a landmark £40 million for two of the UK’s leading breast cancer charities; Breast Cancer Care and Breast Cancer Campaign through its Tickled Pink fundraising drive.

Tickled Pink was founded in 1996 by Asda with the aim to raise awareness of and funds for the treatment of breast cancer across the UK. Forging one of the most significant partnerships between business and charity in the UK, over the last 17 years Asda has enabled the two charities to help people diagnosed with breast cancer receive vital support, while also funding world-class research to help improve diagnosis, treatment and hopefully one day, a cure.

Breast cancer is the most common cancer in the UK with 50,000 people diagnosed with the disease each year, while one in eight women will be diagnosed in their lifetime.

Read more
Posted in Press Centre on 07 July 2014
Press Centre
  • The average UK household had £171 a week of discretionary income in May 2014, up £4 a week year-on-year
  • The latest increase is the eighth consecutive month that families have seen their discretionary incomes rise year on year
  • Household budgets were bolstered by a sharp slowdown in essential items inflation, particularly the cost of food, clothes and mortgage interest payments. In addition to this, the cost of plane tickets fell 3.2% in time for the half term break.

The latest Asda Income Tracker has revealed that family spending power continued to rise year on year for the eighth month in a row in May, reinforcing the economy’s steady path towards recovery. According to the latest figures, released today, the average UK family had £171 a week of discretionary income – the income left once taxes and the spend on essentials like rent, utilities and bills have been deducted – in May 2014, £4 a week higher than a year before.

Find out more and read the full report.
Posted in Press Centre on 23 June 2014
Press Centre

At Asda we’re committed to delivering great value and quality to our customers, while making sure we treat suppliers fairly and reduce waste and harm to the environment.

We have had an enduring and heartfelt commitment to sustainability, which goes hand-in-hand with our promise to deliver low cost every day and our mission to be Britain’s most trusted retailer.

Our programme aims to bolster Asda’s resilience to the risks of climate change. We’ve carried out what we believe is a wide ranging analysis of long term climate trends and the implications for our supply chains and business operations. Now we’re going to implement a framework to adapt to these.

We know that this century will see changes in climate that we have to deal with; in fact some of these impacts have already been seen, with extreme weather events disrupting communities, infrastructure and business right across Britain.

The role of responsible business is to adapt to change, help others to do so, and work with suppliers and customers to make sure we cut carbon emissions and deliver a more stable climate future for our children.

Asda is proud to take a lead.

Paul Kelly,Vice President, Corporate Affairs, Asda

See the full report

Posted in Press Centre on 12 June 2014
Press Centre

Comber potato fans need wait no longer as local supplier, Glens of Antrim Potatoes, prepares to harvest and deliver its first batch of new season spuds to Asda stores across Northern Ireland this weekend.

The EU protected Comber Earlies are grown in and around the village of Comber in Co. Down – an area known for its fertile soil and favourable climatic conditions – and are one of the most popular local potato varieties in Northern Ireland.

David Morrow from Glens of Antrim Potatoes commented, “Comber potatoes, which gained official PGI status in 2012, are known the world over for their high quality and delicious flavour. We’ve been working in partnership with members of the ‘Comber Earlies Growers Co-Operative’ over the last few months to plant and cultivate this local delicacy and we’ve now reached the optimum time to harvest. We’re thrilled to be able to share our first delivery of this season’s Comber potatoes with Asda customers this week.”

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Posted in Press Centre on 06 June 2014