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With Christmas just around the corner, an Asda store in Cornwall has made sure that one important customer has no problem finding a parking spot.

As one of the supermarket’s most southerly stores, Asda Falmouth has reserved a special parking space for Santa Claus, in case he decides to pop in for some last minute shopping whilst on his travels.

Store colleagues wanted to make sure that the man in question had a special space for his sleigh and reindeer, should he wish to make a quick pit-stop on his journey.

Yesterday, Asda’s Christmas helpers were on standby and eagerly anticipating the arrival of Father Christmas.

Steve Lehan, store manager at Asda Falmouth, said: “Christmas Eve is obviously the busiest time of year for Santa, so we thought we would save him precious time by creating his very own ‘sleigh-parking’ space.”

The space is painted with the words “Reserved for Santa” and the ordinary customer parking space near the front of the store has been revamped, complete with sleigh and reindeer.

It also comes with ’Santa’s little helpers’ so that the ‘man in red’ can spot the space immediately on arrival at the store.

“The parking space is at the front of the store for his convenience and even has festive helpers to keep an eye on it to make sure that no-one else parks there,” added Steve.

“It’s created a lot of excitement amongst our younger customers who, like the rest of us, are looking forward to Santa’s arrival on Christmas Eve.”

Posted in Press Centre on 17 December 2013
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  • New national price – 126.7ppl on Diesel and 134.7ppl on unleaded
  • Drivers plan to travel an average of 819 miles per household throughout December

With drivers planning to travel on average 819 miles this December, Asda today (Tuesday 17th December) announced it will bring some festive cheer to hard pressed motorists by cutting up to 2p a litre off the price of unleaded and 1 pence per litre of the diesel.

From tomorrow morning (Wednesday 18th December) drivers filling up at any of Asda’s 229 forecourts nationwide will benefit from the retailer’s new national price cap, meaning motorists will pay no more than 126.7 pence per litre for unleaded and 134.7 pence per litre for diesel.

Andy Peake, Petrol Trading Director said: "With Christmas just around the corner, and finances tighter than ever, we’re pleased we can do our bit to make our customers’ hard-earned cash go a little further.

“We’re putting money back in their pockets regardless of where they fill up. Other scrooge retailers should share the Christmas spirit and follow our lead.”

Posted in Press Centre on 17 December 2013
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Asda Mumdex report reveals that mums opt for tradition over technology on Christmas Day

  • 1 in 3 working parents worry about missing their child’s nativity play
  • 35% will ban technology at the Christmas dinner table
  • Mums say that traditional values are more important than technology on Christmas Day

Asda is answering the call of busy working parents this Christmas by offering colleagues ‘nativity leave’ to ensure they don’t miss out on their little one’s starring role in the school play.

Read more and see full report
Posted in Press Centre on 03 December 2013
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Asda has today (Wednesday 20th November) announced that it is working with Transport for London (TfL) to offer Grocery Click and Collect services locations at six London Underground station car parks.

The service, a World first, will offer same day ordering (before noon) and collection of Asda products from their home station after 4pm. The first stations will be East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping.

The move comes just days after Asda set out its five year strategic priorities which included a major push into the London and South East market where it has lower awareness and fewer stores than its competitors.

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Posted in Press Centre on 20 November 2013
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Discretionary income flat year-on-year says Asda Income Tracker

  • The average UK household had £158 a week of discretionary income in October 2013 – the first time since June that discretionary income has not fallen year-on-year
  • A sharp decline in annual essential item inflation between September and October provided welcome respite to UK households – down 0.7 percentage points, to 2.1%
  • Good news for motorists in particular as the cost of fuel fell 4.2% year-on-year- driven by the largest decline in the price of petrol since November 2008
  • However, weak net income growth continues to curtail the benefits of falling inflation – slowing to a year-on-year rate 1.9%, the lowest growth since March 2012
  • The rising cost of energy is also a factor constraining spending power, with the price of gas and electricity up 8.3% and 8.6% respectively over the 12 months to October.

The latest Asda Income Tracker has revealed that family spending was flat in October 2013, as a steep decline in essential item inflation offset weak income growth.

According to the latest figures, released today (Monday 18th November), the average UK family had £158 of discretionary income available to them in October 2013, unchanged from last year – halting a three month period of year-on-year decline.

Read more and download the full report
Posted in Press Centre on 15 November 2013