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Discretionary income up £2 a week year-on-year says Asda Income Tracker

  • The average UK household had £160 a week of discretionary income in November 2013 – the highest level since July 2012
  • Essential item inflation now stands at 2.0%, the slowest rate since February 2010, well down from the 3.0% seen just a few months ago
  • Falling unemployment also played its part – down to 7.4%, its lowest level for four and a half years
  • Good news for motorists too, as the cost of fuel fell by 3.6% year on year

The latest Asda Income Tracker has revealed that family spending power increased by £2 a week year-on-year in November, just in time for Christmas – driven by a sharp reduction in essential item inflation and the lowest unemployment rate in four and a half years.

According to the latest figures, released today (Monday 23rd December), the average UK family had £160 of discretionary income available to them in November 2013, up £2 a week on the same month last year – the highest level since July 2012 (£161 a week).

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Posted in Press Centre on 23 December 2013
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With Christmas just around the corner, an Asda store in Cornwall has made sure that one important customer has no problem finding a parking spot.

As one of the supermarket’s most southerly stores, Asda Falmouth has reserved a special parking space for Santa Claus, in case he decides to pop in for some last minute shopping whilst on his travels.

Store colleagues wanted to make sure that the man in question had a special space for his sleigh and reindeer, should he wish to make a quick pit-stop on his journey.

Yesterday, Asda’s Christmas helpers were on standby and eagerly anticipating the arrival of Father Christmas.

Steve Lehan, store manager at Asda Falmouth, said: “Christmas Eve is obviously the busiest time of year for Santa, so we thought we would save him precious time by creating his very own ‘sleigh-parking’ space.”

The space is painted with the words “Reserved for Santa” and the ordinary customer parking space near the front of the store has been revamped, complete with sleigh and reindeer.

It also comes with ’Santa’s little helpers’ so that the ‘man in red’ can spot the space immediately on arrival at the store.

“The parking space is at the front of the store for his convenience and even has festive helpers to keep an eye on it to make sure that no-one else parks there,” added Steve.

“It’s created a lot of excitement amongst our younger customers who, like the rest of us, are looking forward to Santa’s arrival on Christmas Eve.”

Posted in Press Centre on 17 December 2013
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  • New national price – 126.7ppl on Diesel and 134.7ppl on unleaded
  • Drivers plan to travel an average of 819 miles per household throughout December

With drivers planning to travel on average 819 miles this December, Asda today (Tuesday 17th December) announced it will bring some festive cheer to hard pressed motorists by cutting up to 2p a litre off the price of unleaded and 1 pence per litre of the diesel.

From tomorrow morning (Wednesday 18th December) drivers filling up at any of Asda’s 229 forecourts nationwide will benefit from the retailer’s new national price cap, meaning motorists will pay no more than 126.7 pence per litre for unleaded and 134.7 pence per litre for diesel.

Andy Peake, Petrol Trading Director said: "With Christmas just around the corner, and finances tighter than ever, we’re pleased we can do our bit to make our customers’ hard-earned cash go a little further.

“We’re putting money back in their pockets regardless of where they fill up. Other scrooge retailers should share the Christmas spirit and follow our lead.”

Posted in Press Centre on 17 December 2013
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Asda Mumdex report reveals that mums opt for tradition over technology on Christmas Day

  • 1 in 3 working parents worry about missing their child’s nativity play
  • 35% will ban technology at the Christmas dinner table
  • Mums say that traditional values are more important than technology on Christmas Day

Asda is answering the call of busy working parents this Christmas by offering colleagues ‘nativity leave’ to ensure they don’t miss out on their little one’s starring role in the school play.

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Posted in Press Centre on 03 December 2013
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Asda has today (Wednesday 20th November) announced that it is working with Transport for London (TfL) to offer Grocery Click and Collect services locations at six London Underground station car parks.

The service, a World first, will offer same day ordering (before noon) and collection of Asda products from their home station after 4pm. The first stations will be East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping.

The move comes just days after Asda set out its five year strategic priorities which included a major push into the London and South East market where it has lower awareness and fewer stores than its competitors.

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Posted in Press Centre on 20 November 2013