Press Centre
  • £50 of the average £260 spend goes on mums’ hair and make up
  • Despite big spending, the Asda Mumdex poll reveals first day back battles with the kids leave mums with just 23 minutes to get themselves ready
  • Two thirds (66%) of mums say the new school year brings more of a change than New Year, with 60% making new-term resolutions
  • Over a third of mums pledge to lead a healthier lifestyle and exercising
  • Over a third call for a text or email checklist to ease first day back preparations
  • Asda launches special back to school lunchbox bundle and online checklists

With a new term on the horizon, four in five Asda Mums have revealed it’s important their child looks their smartest for the first day of the new school year.

Posted in Press Centre on 30 August 2015
Press Centre
  • Asda’s new national price cap means drivers will pay no more than 109.7ppl on unleaded across its 272 filling stations.
  • Good news for unleaded drivers after series of diesel price cuts
  • Drop means Asda has cut 9ppl off the price of diesel and 5ppl off the price of unleaded in the last month
  • Asda continues to have the UK’s cheapest national price cap on fuel.

Weekend relief for drivers today (Friday 21st August) as Asda announces a fuel price cut on unleaded bring the price down from 111.7ppl to 109.7ppl. The supermarket announces the drop on the back of a rewarding month for motorists and those filling up their tanks. Asda has lead the way on price cuts which have seen the price of fuel drop from 9ppl on diesel and 5ppl on unleaded in the last month.

Effective from today (Friday 21st August) Asda brings good news to unleaded drivers after a series of Diesel price drops. Asda’s new national price cap means that unlike other retailers who work on ‘average prices’ – drivers will pay no more than 109.7ppl on unleaded whilst diesel remains at a market leading national price cap of 106.7ppl.

Asda is the only retailer that has a national price cap on fuel at all 272 filling stations, ensuring every single one of our customers knows the maximum price they will pay at the pump regardless of where they live.

Andy Peake, Asda’s Senior Director for Petrol said: “We’re bringing some good news to unleaded motorists following a series of diesel price cuts. As we head towards the busiest bank holiday weekend of the year on our roads, this new drop means drivers across the country will pay no more than 109.7ppl for unleaded and diesel remains at a market leading 106.7ppl at our forecourts.”

RAC spokesman Rod Dennis said: "This latest price cut from Asda, coming just two weeks after the last, will be met with cheer from drivers of the country’s 19 million petrol cars, who will have noticed that diesel drivers have been enjoying substantially lower prices for over a month now.

“With a falling oil price, the wholesale price of unleaded has been dropping too and it is welcome news that drivers of petrol vehicles will now be spending less when they fill up.

“This summer has been a much cheaper one for motorists than the last. The cost of filling up an average family petrol car is now around £8 less than it was last summer, and around £12 less for a diesel car. Fuel is a major expense for millions of families in the UK, and these latest cuts are certainly helping to ease that burden.”

Posted in Press Centre on 21 August 2015
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Asda today unveiled its second quarter financial results for 2015, posting a 4.7% fall in like-for-like sales for the 11 weeks to 30th June.

Speaking in London today Asda President and CEO Andy Clarke stated his commitment to the remaining three years of his five year strategy, describing the quarter’s number as “disappointing, but a short-term picture”.

He said: “We continue to navigate a steady course through the worst storm in retail history, despite another challenging quarter. Predicting that 2015 was going to be a volatile year I didn’t expect to report a positive sales figure, but I’m not distracted by the short-term picture. We have an enviably stable business with balanced books and the right strategy to return us to sales growth.”

Clarke was joined by Chief Financial Officer Alex Russo who spoke to the strength of the business. “Behind the negative sales number lies a more positive story for Asda,” he said. “We are maintaining balance in an impulsive market and performing solidly in growth channels, maximising and accelerating our areas of strength while addressing areas of underperformance.”

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Posted in Press Centre on 18 August 2015
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  • First major grocery retailer customer to agree nationwide pledge across all its liquid fresh milk
  • Industry-leading British cheddar labelling introduced to help customers to support British dairy farmers

Arla Farmer's marque

Arla Foods UK has today confirmed that Asda’s increased price that it pays for milk, which came into effect this morning, will be shared directly with its farmer owners including 3,000 in the UK.

The retailer’s commitment to carry Arla’s new farmer-owned marque from the autumn on all of its own label fresh liquid milk along with new British cheddar labelling is also welcomed by Arla as a clear demonstration of Asda’s continuing and long-term commitment to British farming.

The product marque will offer consumers the opportunity to easily identify and trust that when they buy own label dairy products they are responsibly sourced from a farmer-owned business where all the profits go back to its owners, and has the highest expectations for animal welfare and environmental standards throughout its supply chain.

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Posted in Press Centre on 17 August 2015
Press Centre
  • Kids in favour of ‘off line’ activities – almost two thirds (65%) are excited about going to the park and over half (53%) enjoy a summer BBQ
  • Over a third of mums (39%) say their kids are excited by a simple bus journey
  • The top three summer holiday day trips haven’t changed in five decades with kids today replicating the summers their grandparents enjoyed
  • 50 Years of Summer Mumdex survey reveals staycations have kept the top spot as the most popular holiday activity throughout the decades
  • Findings revealed as mums name this week as the time they run out of holiday activity ideas

According to Asda’s latest Mumdex poll, kids today share the same taste for the simple things in life during the summer school holidays as their grandparents did.

Find out more.
Posted in Press Centre on 14 August 2015