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  • Weather affected the nation’s buying habits across all seasons
  • Home was where the heart was in Spring
  • Celebrating was top of the agenda influenced by sport, seasonal events and the Royal family

As the year draws to a close, leading supermarket Asda looks back at what drove the nation’s shopping habits in 2015. Online sales continued to grow with George.com receiving over 12,000 transactions per day and over 10% of customers shopped via mobile or tablet. Convenience shopping was key whilst the weather steered choices.

Fiona Lambert, Vice President of Brand Development and Design, Asda, recaps the events that fuelled retail in 2015.

Spring – Home is where the heart is
While spring was on the horizon, Valentine’s Day celebrators chose affordable luxury for their special meal. Deals on steak, wine and desserts for two, saw a huge increase in sales as home romance was favoured over restaurant prices.

As spring skipped into gear, it was all about domestic re-invention. Sales of bedding and accessories grew as people looked for a quick way to spruce their home interiors without breaking the bank; contributing to George Home outperforming the homeware market by +4.8% in its first year. Meanwhile, when it came to the garden, warm weather created an almost 10% rise YoY rise in spending on gardens, plants and flowers.

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Posted in Press Centre on 30 December 2015
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Families set for a festive hangover despite double digit increase in disposable income for 13th consecutive month.

  • Average UK household had £193 of discretionary income last month, up by £14 a week compared to November 2014
  • Despite 13th month of double digit increases in disposable income, rate of growth slowed – from an average of £17 a week enjoyed throughout the rest of the year
  • 2015 review shows spend on big-ticket items up in the first three quarters of 2015, with spending on vehicles increasing 11.5% compared to 2014
  • Family fun remained a focus with spending on recreational and cultural activities rising 8.3% ahead of the festive period

With the nation ready to pop its cork on New Year’s Eve, Asda’s latest Income Tracker shows families will have something to celebrate – discretionary income reached £193 in November, up by £14 (7.7%) on the same time last year. This marks the 13th consecutive month of double digit increases.

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Posted in Press Centre on 29 December 2015
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  • Over £170,000 worth of funds given to four social enterprises
  • £700,000 given to local projects across Scotland since charge introduction
  • 90% less bags handed out by Asda stores

With Christmas round the corner, Asda has distributed £172,000 worth of funding to the latest recipients of the Asda Community Capital scheme. The latest giveaway has seen loans and grants totalling nearly £700,000 to more than 160 local charities and community projects across Scotland. Overall, Asda has seen plastic bag usage drop by 90% since the charge was brought in.

Community loans and grants, distributed by Social Investment Scotland and Foundation Scotland, have helped to fund projects ranging from parent and child healthy cooking programmes to IT training programmes for young people, and even developing therapeutic gardens for dementia sufferers.

Half of the bag charge proceeds have been distributed to Foundation Scotland to provide grants of up to £2,000 to nominated projects and good causes in local communities around Asda stores.

Social Investment Scotland has used the other half of the proceeds to provide loans between £10,000 and £50,000 to social enterprises who otherwise would find it difficult to get access to funding. The most recent organisations to benefit from this investment include the Leith Theatre Trust, the Bay Tree Community Café, Highland Perthshire Media and Venture Mor Ltd.

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Posted in Press Centre on 21 December 2015
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  • Drivers filling up at any of Asda’s 277 filling stations across the country will only pay 99.7ppl on unleaded and 103.7 ppl on diesel across the weekend
  • 2 ppl off unleaded brings prices below £1 at 99.7ppl and Diesel to £103.7ppl
  • Effective from Friday 11TH December until Sunday 13th December

Effective from tomorrow (Friday 11th December) – Asda announces it’s bringing more festive cheer for drivers with a fuel cut for the second time in a week. The retailer national price cap see’s unleaded down to 99.7ppl and 103.7ppl on diesel across every single one of Asda’s filling stations.

Asda’s announcement today is a another additional weekend boost for customers in the run-up to the festive season, meaning there’s more left over to spend on the things that matter at this time of year.

Effective from Friday 11th December until Sunday 13th December, motorists will benefit from cheaper fuel prices throughout the weekend as unleaded falls back to record six year lows. Asda will revert back on Monday to a market leading price of 101.7ppl on unleaded and 104.7 ppl on diesel.

Posted in Press Centre on 10 December 2015
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  • Drivers filling up at any of Asda’s 277 filling stations across the country will only pay 101.7ppl on unleaded and 104.7 ppl on diesel

Effective from tomorrow (Wednesday 9th December) Asda brings some festive cheer to drivers as it announces a 2ppl price cut on fuel. Asda’s new national price cap sees unleaded down to 101.7ppl and 104.7ppl on diesel.

Asda’s new national price cap means that unlike other retailers who work on ‘average prices’ – drivers will pay no more than 101.7ppl on unleaded and 104.7ppl on diesel at any single one of Asda’s 277 filling stations.

Asda is the only retailer that has a national price cap on fuel at all filling stations, ensuring every single one of our customers knows the maximum price they will pay at the pump regardless of where they live.

Andy Peake, Asda’s Senior Petrol Director, said: "We’re giving drivers an early Christmas present as fuel prices continue to fall. We know how important it is to pass savings back into motorist’s pockets in the crucial run-up to the festive period.

“We know our competitors are likely to follow but Asda don’t have a postcode lottery on fuel meaning no matter where customers live, they will benefit from the same fuel price with our national price cap of 101.7ppl for unleaded and 104.7ppl for diesel.”

Posted in Press Centre on 08 December 2015