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  • Implementation of a steam process, ‘SonoSteam’ proving to reduce Campylobacter by more than 80%
  • Asda is the first supermarket to implement an in line solution as it switches SonoSteam process to 30% of its whole birds
  • Significant investment made into end to end initiatives including farmer incentives, new processing trials and packaging solutions

Asda today announced its Campylobacter Combat Plan, which sets out its farm to store initiatives to help reduce levels of Campylobacter in its whole chickens. The retailer is working on a number of trials to tackle the issue and is optimistic the levels can be reduced with a steam process – SonoSteam – which is showing an 80% reduction in numbers on both the neck and breast skin.

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Posted in Press Centre on 21 May 2015
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  • 3.9% fall in like-for-like sales for the 15 weeks to 19th April as research shows 83% of customers are saving for a rainy day over spending disposable income.
  • CEO and President Andy Clarke remains committed to five year strategy and won’t knee-jerk at the expense of long term profitability.
  • He describes 2015 as ‘Most challenging year yet’ for UK supermarkets, but reinforces that Asda business remains balanced, healthy and sustainable.

Asda today unveiled its first quarter financial results 2015, posting a 3.9% fall in like-for-like sales for the 15 weeks to 19th April in a quarter that has seen unprecedented moves in the supermarket industry.

Speaking at an event in London this morning, Asda President and CEO of Asda, Andy Clarke reiterated his commitment to the company’s five year strategy to redefine value retailing in a challenging market.

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Posted in Press Centre on 19 May 2015
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Good Friday Feeling For Families Across the UK As Household Spending Power Sees Double-Digit Growth.

“No-flation" brought good news to families across the UK as Asda’s latest Income Tracker revealed that Brits were £16 better off in March than they were during the same time last year – an increase of 9.7%. Families now have £185 a week to spend on the things they want rather than the items they need.

The UK continued to enjoy “No-flation”– as inflation remained at 0.0, its lowest level in 55 years thanks in large part to the falling cost of clothes and shoes. The drop in the cost of these items, which fell by 0.2% over the 12 last months, will be welcome news for people looking to spring clean their wardrobes and refresh their closets in time for the summer sun.

Families are also beginning to benefit from falling gas prices, which also helped to drive inflation down to Zero last month, after falling 4.2% over the last 12 months. The fall means that households are finally reaping the rewards from promises made by gas companies at the beginning of the year to drop their prices.

Find out more and read the full report.
Posted in Press Centre on 24 April 2015
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As the Easter Bank Holiday approaches, families will have a spring in their step as Asda’s latest monthly Income Tracker revealed that Brits had an extra £16 a week in their pockets in February. Families across the UK now have £184 a week to spend on the things they want, rather than the items they need, which is 9.2% higher than this time last year.

As millions of people prepare to travel across the country to visit family and friends during the Easter Bank Holiday weekend, they’ll be pleasantly surprised at the pumps too. The price of fuel, which fell by 16.6% year-on-year last month, the largest annual fall in over twenty five years, means families will have plenty of change left over once they’ve filled up the tank.

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Posted in Press Centre on 02 April 2015
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Families now have £16 more in their pockets as spending power takes another leap.

With £16 more in their pockets each week to spend on the things they want, rather than the items that they need, families are better off today than they have been for over five years according to Asda’s latest monthly Income Tracker. Brits had £185 per week to spend on small luxuries like cinema tickets and eating out to help beat the January blues – almost 10% more than they had this time last year.

The cost of filling up the tank and stocking up on groceries fell year-on-year by 16.2% and 2.5% respectively in January and led to the lowest levels of consumer price inflation seen since the 1960s. Essential item inflation went into negative territory, or “deflation”, for the first time in six years, falling -0.1%, meaning that today £1 now buys you more than it did this time last year.

Household energy prices also fell in January, dropping by 2% compared to a year ago, as energy firms followed in the footsteps of petrol stations and started passing on the benefits of falling oil prices to customers – a trend that is set to continue.

Find out more and read the full report.
Posted in Press Centre on 26 February 2015