- Weather affected the nation’s buying habits across all seasons
- Home was where the heart was in Spring
- Celebrating was top of the agenda influenced by sport, seasonal events and the Royal family
As the year draws to a close, leading supermarket Asda looks back at what drove the nation’s shopping habits in 2015. Online sales continued to grow with George.com receiving over 12,000 transactions per day and over 10% of customers shopped via mobile or tablet. Convenience shopping was key whilst the weather steered choices.
Fiona Lambert, Vice President of Brand Development and Design, Asda, recaps the events that fuelled retail in 2015.
Spring – Home is where the heart is
While spring was on the horizon, Valentine’s Day celebrators chose affordable luxury for their special meal. Deals on steak, wine and desserts for two, saw a huge increase in sales as home romance was favoured over restaurant prices.
As spring skipped into gear, it was all about domestic re-invention. Sales of bedding and accessories grew as people looked for a quick way to spruce their home interiors without breaking the bank; contributing to George Home outperforming the homeware market by +4.8% in its first year. Meanwhile, when it came to the garden, warm weather created an almost 10% rise YoY rise in spending on gardens, plants and flowers.Read more