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Tuesday 10 November 2015: Asda has today confirmed it will step back from this year’s Black Friday sales due to shopper fatigue setting in around flash sales on big-ticket, non-essential items at Christmas.

The retailer has listened to customer feedback and rather than investing in a one-off day of sales, has announced an investment of over £26 million in sustained savings spread across a traditional seasonal shop.

Asda, whose parent Walmart leads the way on Black Friday in the US, first introduced the event to the UK in 2013, but after two successful years, where customers most want to make savings in the run-up to Christmas is changing.

Instead of the hustle and bustle and pressure of one or two day sales where customers typically push the boat out on high-value items, this year Asda customers say they’d prefer deals on value-for-money, high-quality products that all the family can enjoy. From the beginning of November right through to Christmas and into the New Year customers will see more and more offers landing in store and online on products that impact on their everyday lives including toys and gifts, Christmas food and drink, and household basics.

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Posted in Press Centre on 10 November 2015
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Supermarket celebrates the lengths people go to and ’what the heck’ attitude during the season with a campaign centred on the hashtag: #BecauseitsChristmas

On Sunday, Asda will switch on the festive lights with the airing of its #BecauseItsChristmas campaign during X Factor. Taking the lead from its customers and capturing the anticipation of the season, the campaign will fire the first salvo in the battle of the Christmas ads with a 60-second advert that puts fun festive attitude and well-known Asda personality at the heart of this year’s campaign.

Teased throughout the day before its full airing at 8.15pm, the advert captures the excitement and go for it’ spirit of Christmas that celebrates people pushing the boat out, #becauseitschristmas.

From the family that festoons its car with lights, not just the home; to the dad who buys the biggest of trees then struggles to get it home; to an antler wearing dog; to the child who outperforms in the nativity play; to the nervous man who finally puckers up under the mistletoe at the work party, the launch creative captures the brilliant lengths we go to because it’s Christmas. And it wouldn’t be Asda without the famous pocket tap, this time getting a Christmas twist from colleagues dressed in Christmas antlers.

The stories in the brand adverts come from customers themselves who told Asda about the extreme efforts they go to in order to get ready and get together to fully enjoy this time of year. The launch advert will be followed by shorter ads which take a closer look at those people going all out at Christmas, as well as ads to showcase the scale, quality and value of Asda’s Christmas range: from George Christmas jumpers, festive costumes for dogs, and Star Wars costumes; to prawn and lobster cocktails, red velvet yule logs and duck & cherry pate – highlighting that customers can fulfil their Christmas needs under one roof – whether in store or online.

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Posted in Press Centre on 01 November 2015
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  • Falling fuel costs, along with falling food costs, continue to be one of the main drivers behind the rise in discretionary income
  • Asda Income Tracker shows that inflation on vehicle fuel is down -14% compared with the same period last year
  • Regions such as Scotland, Northern Ireland and the North East of England, would be hit the hardest if there was a rise in fuel duty
  • Asda cuts fuel by up to 2ppl on unleaded and 1ppl on diesel. New national price cap means drivers will pay no more than 103.7ppl on unleaded and 106.7ppl across its 273 filling stations

Asda today (Monday 26th October) once again led on reducing the price of fuel by up to 2 pence per litre on Unleaded and 1 pence per litre on diesel with the retailer also calling on the Government to maintain its freeze on fuel duty in next month’s autumn statement.

Asda’s October Income Tracker showed that falling fuel costs, along with falling food costs, continue to be one of the main drivers behind the rise in discretionary income (the money left over once essentials like bills, food and housing have been paid for).

The report shows that inflation on vehicle fuel is down by -14% compared with the same period last year and when the national picture is broken down, the falling cost of fuel and food is even more central to boosting household spending power in regions such as Scotland, Northern Ireland and the North East of England, and a rise in fuel duty would hit families in these regions hardest.

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Posted in Press Centre on 26 October 2015
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Families continue to enjoy boost in spending power as Asda’s latest Income Tracker reveals that Brits were all fired up with an extra £18 a week to spend in September, compared to 2014.

  • The average household across the UK enjoyed a September surprise with weekly discretionary income reaching £192 a week, up £18 on September 2014
  • Prices of essential items, like food and drink dropped by 2.3%, firing up appetites for a big night in
  • A drop in the cost of gas helped heat up homes and beat the autumn chill
  • All regions avoided feeling the heat on their bank balances, as the UK has seen 2 years of continued growth in spending power

As the cold, dark winter nights start to creep in, UK families will be warming up to the fact they can enjoy more of the things they want. Asda’s latest Income Tracker has revealed that the average household now has £192 a week of discretionary income, up by £18 a week (10.6%) on the same time last year.

What’s more, it’s not just the temperatures that are falling. A 2.3% drop in the price of food and drink over the past year means that those to hibernating at home, can stock their cupboards for those big nights in from of the TV watching X Factor or The Rugby World Cup, particularly as the UK’s inflation rate continues to hit negative numbers (-0.1%), with September marking the eight consecutive month of near zero inflation.

Read more and see the full report here
Posted in Press Centre on 22 October 2015
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Asda, Iceland, Morrisons and Waitrose have joined together in a unique partnership to support an initiative that will make medical history.

All four retailers have pledged funds from the new levy on single-use carrier bags to support the construction of a new world class dementia research centre at UCL in London, with the aim of meeting the G8 Group challenge, following a lead from David Cameron, to find a cure for dementia by 2025.

This £350 million project currently has a shortfall in funding of £100 million, and the cash generated by carrier bag sales in food retailers across Britain has the potential to bridge much of that gap.

In addition to committing funds from their own stores, the Chief Executives of Asda, Iceland, Morrisons and Waitrose are today writing to the CEOs of all other UK food retailers, urging them to lend their support either this year or in any of the next five years.

Posted in Press Centre on 05 October 2015