Tuesday 10 November 2015: Asda has today confirmed it will step back from this year’s Black Friday sales due to shopper fatigue setting in around flash sales on big-ticket, non-essential items at Christmas.
The retailer has listened to customer feedback and rather than investing in a one-off day of sales, has announced an investment of over £26 million in sustained savings spread across a traditional seasonal shop.
Asda, whose parent Walmart leads the way on Black Friday in the US, first introduced the event to the UK in 2013, but after two successful years, where customers most want to make savings in the run-up to Christmas is changing.
Instead of the hustle and bustle and pressure of one or two day sales where customers typically push the boat out on high-value items, this year Asda customers say they’d prefer deals on value-for-money, high-quality products that all the family can enjoy. From the beginning of November right through to Christmas and into the New Year customers will see more and more offers landing in store and online on products that impact on their everyday lives including toys and gifts, Christmas food and drink, and household basics.Read more