Press Centre

Today (Friday 28th March) sees the official launch of George Home, both online and in stores across the UK which will be accompanied by a slick multi-media ad campaign titled ‘Make Way for George Home’ to introduce the new brand to customers.

The campaign kicks off with a primetime television advert, airing tonight on ITV1, Channel 4 and Five as well as Sky1, which will be its first, focused solely on homeware and furnishings. It will position George as the go-to retailer for on-trend interiors and a destination for stylish and quality homeware at affordable prices. It marks a first for the retail industry as the supermarket aligns all homewares under its fashion label.

Running for three weeks, the ‘tongue in cheek’ ad campaign presents solution-based ideas for when ‘those little accidents happen’ that makes updating the home and replacing broken items quick, easy and affordable for all. It will be supported by a five-week digital, print and social media plan and for the first time will include the placement of digital ads across high footfall London underground stations, including Oxford Circus and Euston.

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Posted in Press Centre on 28 March 2014
Press Centre

Six Asda stores in the North East have been selected to host special advice sessions for shoppers in March and April. The free sessions will be offered to help customers become more digitally savvy and discover ways to make the most of their money.

Working in partnership with two independent organisations: the Money Advice Service and the Tinder Foundation, six trial sessions will be run in six stores.

The sessions, delivered by experts from both organisations, will be hosted in Asda cafés and training rooms in the following stores:

  • Asda Peterlee, Durham
  • Asda Washington, Tyne and Wear
  • Asda Hartlepool, Cleveland
  • Asda Gosforth, Newcastle upon Tyne
  • Asda Ashington
  • Asda South Shields, Tyne and Wear

The one-to-one sessions will explain practical digital and financial skills such as: how to set up an email account; how to Skype™ relatives; switch energy providers; manage household budgets; and deal with debt; and lots more.

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Posted in Press Centre on 21 March 2014
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As the Chancellor prepares to reveal the Government’s budget plans on Wednesday (19th March), mums across the country have revealed that help with rising energy and utility bills is their number one Budget ask.

Asda’s latest Mumdex report – a quarterly poll of 6,000 mums – shows that as families across the UK see their budgets squeezed by escalating gas and electricity bills, half want to see a reduction in the price of energy and utility bills. Help with bills was mums’ number one ask last year also, suggesting that not enough is being done to tackle the problem of rising energy costs.

According to the latest Mumdex report released today (Sunday 16th March), a third of mums are also calling on the Government to increase the personal tax allowance, and a third, many of whom are carers, would like to see greater investment into the NHS.

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Posted in Press Centre on 16 March 2014
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BHF partnership to give 18 million customers best chance of survival if cardiac arrest strikes

The chance of surviving a cardiac arrest could rise in more than 600 UK communities thanks to a ground breaking partnership between the British Heart Foundation (BHF) and Asda.

The partnership will see Asda become the UK’s first large retailer to commit to having CPR trained staff and a public access defibrillator in every store. The rollout starts today in London and will be completed by the end of the year. A public access defibrillator can be used by any member of the public to deliver an electric shock to the heart when someone is having a cardiac arrest.

Ambulance services aim to respond to life-threatening 999 calls within eight minutes. But with your chance of survival falling by 10 per cent for every minute without CPR and defibrillation, immediate action is needed to save a life. The move will cut the amount of time shoppers, colleagues and people in surrounding communities have to wait for these life-saving interventions if a cardiac arrest strikes in or around an Asda store.

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Posted in Press Centre on 05 March 2014
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Asda today unveiled its fourth quarter and full year financial results for 2013.

In Q4 Asda posted a fall in comparable sales of (0.1%); full year comparable sales were up 0.5%.

Speaking at an event in London this morning, Andy Clarke, President and CEO of Asda said: “It will come as no surprise that 2013 was a tough year for UK retailers and there’s little doubt that the UK retail market is undergoing significant and permanent structural change. Though the economy is showing signs of recovery, it is still susceptible to shocks and the benefit is not yet being felt right across the country. Yet, despite these continued challenging conditions, I am proud that Asda continued to drive volume growth and deliver great price, quality and service for our customers.”

Find out more and read the Walmart Results.
Posted in Press Centre on 20 February 2014