Today (Friday 28th March) sees the official launch of George Home, both online and in stores across the UK which will be accompanied by a slick multi-media ad campaign titled ‘Make Way for George Home’ to introduce the new brand to customers.
The campaign kicks off with a primetime television advert, airing tonight on ITV1, Channel 4 and Five as well as Sky1, which will be its first, focused solely on homeware and furnishings. It will position George as the go-to retailer for on-trend interiors and a destination for stylish and quality homeware at affordable prices. It marks a first for the retail industry as the supermarket aligns all homewares under its fashion label.
Running for three weeks, the ‘tongue in cheek’ ad campaign presents solution-based ideas for when ‘those little accidents happen’ that makes updating the home and replacing broken items quick, easy and affordable for all. It will be supported by a five-week digital, print and social media plan and for the first time will include the placement of digital ads across high footfall London underground stations, including Oxford Circus and Euston.Read more