In a major boost for Northern Ireland’s agri-food sector, two local businesses – Finnebrogue in Downpatrick and Karro Food Group in Cookstown – have partnered to secure a sizzling £multi-million UK contract with Asda to supply its entire range of Extra Special sausages and hot dogs.
The biggest own label contract to be won by any Northern Ireland Asda supplier to date – with an estimated 3 million packs set to sell throughout the summer months alone – the Extra Special sausage range will be available in over 400 stores across the UK.
The growth of its own-label supply contracts has also resulted in job creation at Finnebrogue, which has recruited 60 new staff to help it meet product demand.
The Extra Special range developed for Asda includes 22 different product lines ranging from New York City inspired Hot Dog Sausages to hot Louisiana Cajun Spiced Sausages and smoky sweet Tennessee Barbeque Pork Sausages.
Top quality pork sourced from high-welfare farms across Northern Ireland is initially prepared at Karro Food Group’s Cookstown plant. The meat is then transferred to the multi award-winning Finnebrogue estate in Downpatrick where the sausages are hand-made in small batches using only prime cuts from the shoulder and belly, and blended with natural flavourings and spices.Read more