Press Centre

Asda has today announced the appointment of Publicis Groupe’s Saatchi & Saatchi as its lead creative agency along with Zenith as its media agency, replacing VCCP and Carat.

The appointment of Saatchi & Saatchi and Zenith is part of Asda’s Project Renewal blueprint to transform its business and boost its Save Money Live Better brand strategy, led by recently appointed Chief Customer Officer, Andy Murray.

The move comes as implementation of Project Renewal accelerates, including a complete revamp of Asda’s offer, ranging and value proposition which also involves investing an additional £500 million in lowering prices on top of the £1bn revealed in 2013.

As Asda’s new customer proposition takes shape, the transition to Saatchi & Saatchi and Zenith will begin immediately.

Andy Murray said: "We’ve made a big commitment within Project Renewal to our brand and we are making changes at pace that will differentiate Asda with our customers both in stores and online. I’m excited about this new partnership with Saatchi & Saatchi and Zenith and I look forward to the leadership, creativity, and effectiveness this new team will bring to our business.

“I’d like to recognise and thank the VCCP and Carat teams for the contribution that they have made to Asda."

Saatchi & Saatchi Worldwide CEO, Robert Senior, said: “We are delighted to be re-establishing our long standing partnership with Asda, bringing a fully integrated Publicis Groupe offer led by a joint Saatchi & Saatchi and Zenith team. This is a crucial time for UK retail and we relish the opportunity to support Asda in driving a reappraisal of its brand by customers using the latest creative techniques and cutting edge technology.”

Publicis Groupe and Saatchi & Saatchi have a long history with Asda, having worked with the retailer on some of its most iconic campaigns in recent history, arming it with unique insight and knowledge of Asda and its customers.

At a time when the UK retail market is undergoing significant structural change, Asda believes that building even closer connections with its customers is fundamental to the success of Project Renewal and Publicis Groupe is the right partner to achieve its ambitions.

Posted in Press Centre on 12 April 2016
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  • The average UK household had a weekly disposable income of £197 in February, £12 more than in February 2015
  • Annual growth in spending power remained in the double digits in pound terms for the sixteenth consecutive month due to high wage growth
  • Wage growth remained the biggest contributor to increased household discretionary income, an increase of 2.2%
  • Essential item inflation reached 0% last month, the first non-negative reading since January 2015

Asda’s latest Income Tracker has revealed that families across the UK enjoyed another double-digit increase in spending power last month, with disposable income for UK households reaching £197 a week.

February’s figure is an increase of £12 (6.7% annual increase) compared to the same month last year, as the added boost in discretionary income grew for the first time month-to-month since September 2015.

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Posted in Press Centre on 01 April 2016
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  • Drivers filling up at any of Asda’s 277 filling stations across the country will only pay 99.7ppl on unleaded and diesel across the Easter Bank Holiday Weekend.
  • Prices are effective from Thursday 24th March to Tuesday 29th March, 2016.
  • Easter weekend is expected to see an unprecedented number of cars to be using major roads for leisure trips.

Asda today (Thursday 24th March) announced that it will give its customers a bank holiday boost by investing in an exclusive five-day price drop, keeping fuel prices below the £1 mark to 99.7 pence per litre at all 277 filling stations.

Asda’s investment will be an additional boost for customers over the Easter holidays, meaning there will be more money left over to spend on Chocolate and Family Fun. Effective from Thursday 24th March until Tuesday 29th March, motorists will benefit from cheaper fuel prices throughout the weekend with prices still at a six year low.

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Posted in Press Centre on 24 March 2016
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  • The average UK household had a weekly disposable income of £197 in January, up £12 on January 2015
  • Annual growth in spending power fell for the fourth consecutive month – due to a slow down in wage growth and a continued increase in inflation
  • Still, as household incomes continue to increase faster than the cost of essential items, outlook for UK family spending power remains positive

Families across the UK enjoyed another double-digit increase in spending power in the first month of the year, according to Asda’s latest Income Tracker. As employment across the UK continued to rise, the average UK household discretionary income reached £197 a week in January 2016, up £12 (6.7% year-on-year) compared to the same time last year.

However, the latest findings also revealed that, while bank accounts continue to receive a boost, January marked the fourth consecutive month where the year-on-year rate of spending power growth has fallen, thanks to a slowdown in wage growth and a steady increase in inflation. While the economic outlook remains relatively positive, Asda’s latest Income Tracker suggests that a slowing rate of recovery is having a knock on effect on British purse strings, with disposable income set to continue to grow at a slower rate than those seen through much of 2015.

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Posted in Press Centre on 01 March 2016
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UK Community Foundations today welcomed Walmart Foundation’s grant of £175,000 towards its UK Winter Flood Recovery Appeal. Walmart Foundation is the charitable arm of Wal-Mart Stores, Inc., parent company of Asda. The Asda and the Walmart Foundations have put forward more than £675,000 to help flood recovery efforts.

Chief Executive, Fabian French said: “We are delighted to have received such a generous grant from the Walmart Foundation as part of their mission to give people access to a better life in areas that they serve. The donation will go to locally managed programmes that will make a positive impact on their communities.”

The money will be distributed to the eight UK community foundations in the areas currently devastated by flood and storm damage to meet the urgent need of supporting the clean-up operations, emergency repairs, clothing, food, water, heating and child care.

Alex Simpson, Chair of the Asda Foundation said: “These floods have been an extremely challenging time for families and communities across the UK, so we welcome the additional £175,000 from the Walmart Foundation to support the UK Winter Flood Recover Appeal. On top of this the Asda Foundation is still supporting and working with local communities affected with its £500,000 local disaster fund.

The community foundations will ensure that the money is distributed to where it can be used most effectively with priority given to supporting the most vulnerable including the elderly, people on low incomes, families with young children and those with additional support needs.

Since the launch on 5 January 2016 the UK Community Foundations UK Winter Flood Recovery Appeal has raised over £400,000 to help flood victims.

Posted in Press Centre on 28 January 2016