Netto to Asda Supermarket: conversion update from Andy Clarke
Asda’s CEO Andy Clarke and operations director Karen Hubbard gave an update to journalists at our South Harrow store in London today. The store is one of the 61 we have converted from a Netto to an Asda Supermarket – the smallest stores in the Asda family. You can read all about the Netto conversion programme here.
We’re almost halfway through the conversion process, opening eight stores a week, and by next Monday we’ll have 100 new stores in the Asda Supermarket division.
Here are the key points from this morning’s presentation.
- Asda Supermarkets are meeting a new customer need – with up to four times as many products available in store, customers can do a full weekly shop in a smaller store, closer to home
- And because we have been smart with our space, Asda offers one low price from 5k to 120k square feet and we know, because we’ve opened almost half of the Netto stores so far, that customers love it
- By next Monday we’ll have 100 stores in our Asda Supermarkets division – and we’d like to have 250 supermarkets by 2015
- We’re accelerating our plans for Supermarkets because it’s the right time – more than ever, shoppers want to pick and choose where they shop, without compromising on price or range
- We believe this is on course to be one of the most successful retail integrations for some time
Andy Clarke also announced our latest petrol price reduction at the briefing – from tomorrow we’re cutting the price of petrol and diesel by a further 2p a litre, bringing our national price down to 130.7p for unleaded and 134.7p for diesel.
You can download a copy of the slides Andy and Karen presented here.
And if you have a few minutes watch the video below which gives a brief history of how grocery retail has changed since the 1960s and how our new stores offer customers something different.
To find your nearest Asda Supermarket and to keep up to date with our rollout check our Netto conversion update