Press Centre

Asda gives 89,000 UK families a Sporting Chance

Supermarket sees a record number of free grassroots sport sessions

Asda today has revealed that through its Sporting Chance programme an astonishing 89,000 UK families have taken part in free grassroots sport sessions in 2010. 69% more families have taken up the offer of free sports sessions ranging from kayaking to karate since the start of the year.

Sporting Chance, which is in its third year, offers families the chance to download or pick up in store a voucher which lets children take part in a wide range of physical activities throughout each of the school holidays at no cost to the family.

The supermarket has seen the programme rocket in 2011 and now offers a minimum of five different sporting activities for each of Asda store’s region, with many offering a lot more.

The highest numbers of vouchers were redeemed in the summer holidays with 38,000 families taking part. Easter saw 27,500 participants with 13,600 taking part in February and 4,200 joining in the fun in October half term.

Fiona Campbell-Reilly, Asda’s Head of Community, said: “Sporting Chance is all about getting children involved in different sporting activities within their local area and it’s great to see so many families taking part this year.

“Our message to those in charge of community sport is to join Asda in looking for ways to make sport affordable to families. We are looking for partners in 2011 to increase provision of our free sessions which benefits not only families’ health and wellbeing but gives youngsters the chance to try sports they may otherwise not be able to afford to try.”

By bringing customers to local sports providers Asda is also supporting grassroots sport and in many cases creating long term links between providers and families across the UK.

Posted in Press Centre on 08 December 2010