Press Centre

Jobs boost as ASDA chooses Morley for home shopping centre

  • Ed Balls MP officially opens the centre and welcomes new jobs and investment for an area hit by business closures
  • 50,000 sq ft facility to service all ASDA home shopping deliveries for Leeds, Huddersfield and Bradford
  • Four-fold increase in number of delivery slots for ASDA customers and twice as many orders carried out per hour


Thursday August 27, 2009: Today, Ed Balls MP joined Asda colleagues to officially open the new Asda Home Shopping Centre in Morley, Leeds and celebrated several hundred new jobs and investment to the area.

The supermarket chose Morley, Leeds to trial this innovative system for home shopping. Rather than filling out customer orders in-store, Asda colleagues now pick efficiently and quickly at the 50,000 sq ft centre, completing twice as many orders per hour and giving customers fourfold increase in the number of delivery slots.

The Asda Home Shopping Centre services households previously covered by stores in Leeds, Huddersfield and Bradford. When fully up to speed it will house 500 colleagues with up to 300 new colleagues with the remainder transferring from stores. Any colleagues who chose not to transfer were found alternative roles at their stores.

Mr Balls, MP for Normanton was taken on a tour by Doug Gurr, Asda’s Executive Development Director and Clive West, Asda’s Operations Director for home shopping, and said afterwards, "Asda is one of our top regional employers, and I’m delighted that they have chosen Morley as the site for this new home shopping centre. This is further evidence that Morley is an attractive place for businesses to invest, and is well-placed to come out of the downturn stronger than before.

“The new centre will bring up to 300 new jobs into the area – a welcome boost for the town.”

Doug Gurr, Asda’s Executive Development Director said: “This is an exciting development for Asda and for Morley. We are a Yorkshire-based retailer and didn’t need to look very far to find the best location for this trial. We’re confident that this centre will be the most efficient home shopping facility in the UK. If the trial is successful [and subject to a full review and consultation with colleagues and union representatives at any local sites that might be affected], then it will be rolled-out across the country providing the future model for ASDA home shopping.”

Details of the Home Shopping Centre:

  • It is zero to landfill and has no compactor – all waste is returned to depot where it is recycled
  • When picking in-store, Asda achieves about 120 orders per hour. At the new centre, they are achieving close to 250 per hour making it possibly the most efficient home shopping facility in the country.
  • When orders were carried out in-stores, there were 3,500 delivery slots per week using twenty vans. The centre can now carry out 12,000 – 15,000 slots per week with 50 vans.
  • The centre currently has 30 delivery vans which will increase to a maximum of 50
  • Home shopping customers will have their bread baked to order. A full state-of-the-art bakery is included thanks to one colleague arriving at midnight and baking only what has been ordered that day ensuring no waste
Posted in Press Centre on 27 August 2009