Press Centre

It's free pants to Sienna

Leading clothes retailer George said today (31 January 2007) that sales of big black support pants had gone through the roof thanks to movie star Sienna Miller stepping out in a pair after a swanky party in New York. Sales of George's own version, which is virtually identical, were up a massive 230% when compared to this time last week for the £6 black control pants. Generous designers at George were also offering a free pair to anyone called Sienna. All customers have to do is to bring in their birth certificate to their nearest George store and collect a pair gratis. "We can't believe the reaction", said George spokesperson, Ed Watson. "When it comes to a fashion trend many people have thought the idea to be pants. Our customers have said knickers to that and are buying them by the shed load - they love them." The black control pants are available in all ASDA stores.
Posted in Press Centre on 31 January 2007