Press Centre

Get in line for Schoolwear Sunday

  • School uniform sales expected to up 35% at George at Asda this weekend
  • Two items of school wear will be sold every second
  • George at Asda’s ‘Click and Collect’ service already up 25% on this time last year
  • School uniform market is worth over £959 million


Sunday 28th August has been dubbed ‘Schoolwear Sunday’ by Asda as the UK’s largest school retailer (Asda is the UK’s largest school retailer by volume) predicts it will be the busiest day in the year for sales of school uniforms and back to school essentials.

In a survey by Asda 1 in 5 parents reveal they plan to shop for their kid’s school uniform this weekend; 74% of parents admit they need to buy at least some of their children’s school uniform, 25% still need to purchase all of it (Pulse of the Nation survey carried out 19th – 22nd August 2011). Orders on George.com for school uniforms are already up 25% on this time last year, and figures are expected to rise by a further 15% this bank holiday weekend with more mums buying online and collecting in store, saving both time and money. In addition sales in-store are expected to be up by a massive 20% compared to this time last year and the supermarket is prepared for an extra 590,000 shoppers to enter the 390 stores selling school must-haves.

The retail giant predicts two items of school wear will be sold every second, with the most popular item – a packet of two polo shirts, costing just £2.50 – expected to be sold every two seconds on Sunday. And it’s not just uniforms; Asda is also expecting to sell almost a million pens, pencils, pencil cases and erasers. The school uniform market is currently worth over £959million and this is predicted to reach £1.14billion by 2015 (Mintel Schoolwear Retail Intelligence), with supermarkets owning a 40% share.

Sarah Payne, schoolwear buyer for George at Asda said: “We have seen a huge surge in our buy online and collect in-store service this week as it offers a quick and simple way for parents to buy their children’s uniforms. Some customers have told us they’re going to take advantage of the bank holiday weekend for their back to school shopping so we’re prepared for customer demand, and traditionally we see an increase in sales at this time of year.”

Asda also reveals price is the most important factor for mums and dads choosing their kid’s uniforms (43%), followed closely by quality (42%). Sarah Payne continues: “We know our customers want quality at affordable pricing and we are confident shoppers this weekend will find exactly what they need. In fact we are so confident in our products that we still have our George 100day quality guarantee in place on all of our garments, and we have the seal of approval from the Good Housekeeping Institute. We are the only retailer to offer such a generous returns policy, we’ve invested heavily in improving the quality and durability of our ranges. Should you need to bring something back simply return it within 100 days with proof of purchase and we’ll exchange it straight away or give you a full refund.”

Simon Jones, Money Expert, Moneysupermarket.com said: “More parents than ever are going online to find the best value items to help their children go back to school. Two services in particular can help ease this expensive and stressful time. Using a price comparison site gives parents confidence they are getting the very best value for money whilst using the Click and Collect services offered by stores, like ASDA, eases pressure as parents know that the products they want, in the colours and sizes they need, will be available when they arrive to collect them.”

Posted in Press Centre on 28 August 2011