Press Centre

George gets the party started with a tux for just £35

Well healed gents will have the perfect solution for their black tie dos this year thanks to George after the retailer announced it was selling a tuxedo for less than it costs to hire one.

The £35 two piece bargain which hits stores today, means the end of ill fitting tailoring and the smell of moth balls at awards dinners and black tie dos as men try to squeeze into a tux that they bought decades before for their ’Fresher’s Ball’.

The single breasted two button tuxedo comes with co-ordinating satin on both the trousers and jacket and comes with a cracking pedigree. George’s master tailor who has designed the black tie combo use to make bespoke suits for peers in the Houses of Parliament, meaning that the £35 bargain doesn’t come at the expense of good tailoring.

“There’s simply no excuse for looking less than your best at your black tie do this year. Thanks to George you can have Saville Row inspired style with enough change to splash out on drinks with dinner,” said Fiona Lambert, brand director, George.

The tuxedo’s history dates from 1860, when Henry Poole & Co (Savile Row’s founders), designed a short smoking jacket for the Prince of Wales (Edward VII) to wear to informal dinner parties. The Prince invited James Potter, a rich New Yorker, to Sandringham House. When Potter asked the Prince’s dinner dress recommendation, he sent Potter to Henry Poole and Co.

On returning to New York, Potter’s dinner suit proved popular at the Tuxedo Park Club; the club men copied him, soon making it their informal dining uniform and from where it takes its name.

ENDS

Further information, ASDA Press Office on tel: 0113 241 7829

Posted in Press Centre on 14 November 2007