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George at Asda scoops innovation gong at Everywoman awards

  • Keren Long honoured at 2011 Everywoman in Retail Awards

Keren Long, Bangladesh Sourcing General Manager for George at Asda, was named Innovator of the Year at last night’s Everywoman in Retail Awards in London.

The awards, now in their fourth year, celebrate the achievements of women working in the retail sector and showcase the broad range of career opportunities that retail can offer women.

As winner of the Innovator of the Year Award, Keren was recognised for her achievements establishing George at Asda’s sourcing operation in Bangladesh.

Keren Long

Keren moved to Bangladesh in 2010 and together with her team established a sourcing office for George, employing 34 people. By working directly alongside the factories producing clothing, George has been able to raise productivity, improve efficiency and ensure the quality and ethical standards of its products are maintained.

Keren was also commended by the judges for her extensive community work in Bangladesh where George helped set up the Jamgara HOPE school in Ashula, providing education to under-privileged children.

Andrew Moore, Managing Director of George, comments: “With a series of ground-breaking achievements and an innovative approach to business, Keren completely embodies Asda’s culture and the opportunity our colleagues have to make a real difference to our business. Her commitment to making our operations as efficient as possible has helped to ensure the quality of our products, whilst her passion for working in local communities has helped improve the lives of hundreds of people in Bangladesh.”

On her win, Keren said: “I’m really honoured to have won this award, which stands as a testament to the great work of my team. Working at George has taken me on a journey – one that I certainly couldn’t have imagined when I started out. Our culture encourages a drive and a vision, and instils in all of us an incredible belief and motivation to go beyond the tried and tested and to break new ground.”

The Everywoman in Retail Awards were hosted in association with Specsavers and took place at The Savoy, London. Asda also sponsored the Award for Entrepreneur of the Year, which was won by Ann-Maree Morrison, Director, Labels4Kids Limited.

For more information on the awards visit:

Posted in Press Centre on 19 September 2011