Press Centre

George at Asda Completes Acquisition Of Sourcing Division From Turkish-based Supplier GAAT

Today [27th April 2012] George at Asda completed its acquisition of the sourcing division of its long term supply partner GAAT, for an undisclosed sum.

GAAT is based in Istanbul, Turkey, and has played a key role for more than a decade in building George at Asda’s position as one of Britain’s favourite fashion brands.

As George’s largest supplier, GAAT has worked with over 80 manufacturers to manage garment production on behalf of the business in key locations such as Egypt, Turkey and Sri Lanka.

At a time when customers are more focussed on value than ever, the acquisition will enable George to continue to develop its world class supply operation. The new company will be known as George Turkey.

Andrew Moore, executive managing director of George, will be providing a further update on the George business and the role Turkey will play in its growth at a briefing on 11th May 2012.

Posted in Press Centre on 27 April 2012