Press Centre

George at Asda briefing – the business of fashion

Andrew Moore, Executive Managing Director of George held a business briefing on the George business, following the completion of the sourcing division of GAAT, George’s largest supplier on 27th April.

GAAT, based in Turkey and established by the Turkmen Group, has built and exclusive partnership with George over the past 10 years, working with over 80 manufacturers to deliver products to George customers. The acquisition of GAAT’s sourcing arm, and creation of a new company – George Turkey – signals a new era for George’s supply chain.

Andrew Moore said; “The acquisition of the sourcing arm of GAAT is part of our commitment to a better, faster, lower cost supply chain.”

Andrew explained to an audience of journalists and retail commentators that by bringing production closer to home, George will be able to deliver even faster fashion to its customers – reducing lead times from 16 weeks to just eight. Stores will also be able to replenish stock more quickly, making sure customers can access the products they are looking for, when they want them. As a result of the recent bad weather, George has brought forward over £6 million worth of wet weather products –including macs and zip up tops – to help customers stay fashionable, whatever the weather.

George at Asda’s brand director Fiona Lambert also took the opportunity to showcase the latest ranges on offer to George customers, including a range of ‘jubilee’ inspired products. A pair of £1 Union Jack socks have proved and instant hit with customers selling out in stores. A further 50,000 pairs are now on order.

Speaking about the growth of the George business, Andrew Moore said; “We’re dialling up our fashionability credentials for customers who are demanding even more for their money in this tough market. George isn’t just ‘good for a supermarket clothing retailer’ it’s competing with the highstreet.”

George at Asda is the third largest clothing retailer in the UK by volume, and the largest retailer of kidswear in the UK by volume. The business was established in 1990 and now retails out of all 544 Asda stores. The George name is also traded in Walmart stores in seven countries globally, and will soon be opening franchise stores in the Middle East and Channel Islands.

You can watch a full recording of the event, including a background history of George and fashion show of George products produced through George Turkey, in the video below.

To view the slides from the presentation, click here

Posted in Press Centre on 11 May 2012