Press Centre

George arrives at Liberty Wharf

(Asda’s fashion brand George opens first pilot franchise store in Jersey)

One of the United Kingdom’s largest volume retailers will open in Liberty Wharf tomorrow (Thursday). George, Asda’s clothing retailer specialise in quality, style and value in women’s clothing, men’s clothing, children’s clothes, school uniforms, baby clothes and shoes. The store will be located within the Waterfront’s Liberty Wharf shopping complex creating 25 new roles and taking up three of the largest remaining retail units.

Jersey’s largest retailer, SandpiperCI, jointly announced with Asda earlier this year that they would be one of the first organisations in the world to run a pilot George franchise. The 6000 sq ft store will open in the historic ornate granite building at 10:00am tomorrow (Thursday).

SandpiperCI CEO, Tony O’Neill said: “This really is the right time to be opening a George store in Jersey, shoppers are looking for real value in the current economic climate. George’s award-winning designs at customer-winning prices are going to be very popular with all Jersey consumers, particularly families with children.”

Kevin Rusling, Director of George International comments: “We’re thrilled to be opening our very first pilot franchise store in Jersey. Shoppers everywhere are looking for the highest quality at the most affordable prices and that’s exactly what the new George store will be offering. Sandpiper is one of the most respected franchise partners in the world, we wish them every success with George.”

The new store will open with a flurry of activity which will include guest appearances from: Peppa Pig, Sponge Bob, various performers and the amazing shop-floor human mannequins!

George will be open Monday to Saturday, 9am-6pm and Sunday from 10am-4pm

Posted in Press Centre on 21 June 2012