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Game, set and snatch as Wimbledon rips off spectators

Asda urges tennis fans to boycott over-priced strawberries

As the most famous tennis tournament in the world begins, Asda is urging thousands of Wimbledon-bound fans to score a match point by shunning the overpriced strawberries on sale in the grounds. The traditional berries are being sold at the tournament for a record breaking 25p PER FRUIT this year; the exact same fruit can be brought for a fraction of the price at Asda, and taken into the tournament as part of a picnic.

The fruits from Kent, which arrive at SW19 at 5.30am, are EXACTLY the same specification and are from some of the same farms as Asda’s Elsanta strawberries – the only difference is the staggering price. Whereas a punnet of ten fruits will set you back a whopping £2.50 at Wimbledon, a 300g punnet (more than four times the size) costs just £1.41 at Asda. Wimbledon strawberries are FIVE times the price as the same fruit from Asda.

Andy Jackson, strawberry buyer at Asda comments: “There’s absolutely nothing better than enjoying strawberries with lashings of cream at Wimbledon, but at 25p a fruit this year, they’re likely to leave a nasty taste in the mouth. Our strawberries, which are picked and packed to the same specifications but sold at a fraction of the price, demonstrate just how much the club is ripping off tennis fans. We’re encouraging sport-lovers to boycott strawberries and cream at this year’s championships to send a clear message to the organisers in the hope that prices will be dramatically reduced at next year’s event.”

To reassure tennis fans that Asda’s strawberries compare on quality and taste, the supermarket will be sampling delicious British strawberries outside tube station near the All England Club for spectators to enjoy on their way to the championships.

Posted in Press Centre on 20 June 2010