Press Centre

Fizz for a fiver is a sparkling success

Oscars of the world of sparkling wine give gold to bubbly you can pick up at Asda for a fiver

Just as the party season is kicking off, along comes an award-winning fizz with a price well worth raising a glass to.

The prestigious annual Effervescents du Monde competition, which literally means bubbly of the world, has awarded a gold medal to Yellow Tail Bubbles. Available for just £5 a bottle exclusively at all Asda stores, as well as from www.asda.co.uk, this is officially the best value, tastiest fizz on supermarket shelves this Christmas.

The sparkling white wine from South East Australia was the lowest priced bubbly to pick up a gold award, beating champagnes and sparkling wines that sell for up to ten times the price.

But there’s no need to just take their word for it – the stunning wine also sparkled at other industry awards this year picking up a Bronze medal at the International Wine & Spirit Competition and also a Commendation at the International Wine Challenge.

Asda’s Master of Wine, Philippa Carr comments, “I love this fruity fun sparkler, it’s full of sunshine flavours and will make a brilliant fizz for Christmas. With award winning wines like Yellow Tail Bubbles available at stunning Asda prices, who says world-class quality has to break the bank?”

The Effervescents du Monde competition is judged in Dijon, the wine-producing area of Burgundy, each November and puts the best sparkling wines in the world head to head. Over 400 wines were sampled this year by 75 top wine buffs from across the world from France to Uruguay.

The competition which only awarded 37 gold awards this year prides itself on discovering ‘diversity, quality and high standards’ through its rigorous judging which takes place over three days.

The other supermarket sparkling wine to excel in the awards was Griffith Park Brut which was awarded a silver medal and is currently available at Asda for just £6.98. Both wines are widely available in Asda stores across the UK, with these prices guaranteed until 5th December 2009.

For further information please contact the Asda press office on 0113 241 7829

Posted in Press Centre on 27 November 2009