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Eat, drink and ….. (be merry) suffer from indigestion!

Asda reveals sales of remedies are up 65% as shoppers attempt to fight the bloat

When it comes to the festive season, over-indulgence seems to be the name of the game. This year, savvy Asda shoppers are stocking up in advance of Christmas Day with Milk of Magnesia, Rennie tablets and other natural ailments all flying off the shelves. One in three shoppers are expected to include a remedy of sorts in their Christmas shopping baskets as the big eating day draws ever nearer.

It doesn’t matter how much we’ve promised ourselves that we won’t over-eat, research from Asda proves that year on year two thirds of us will suffer from stomach discomfort, indigestion, heartburn, flatulence or for the very unlucky, all four! Popular antacid Milk of Magnesia is currently selling at a rate of approximately 55 every hour across Asda stores, that’s a stomach-churning 65% increase week on week. Rennie tablets are also trading at an unprecedented rate, up 62% since this time last month.

Commented Faisal Tuddy from the Asda Pharmacy Team: “At Christmas time, we all know how easy it is to have another portion of dessert here and a handful of extra nuts there and before we know it we’re suffering from chronic indigestion. It’s always good to have a selection of remedies on hand to provide relief, soothe pain and neutralize stomach acid.”

It has also been suggested that consuming certain foods in advance of the Christmas Feast will help to prepare your digestive tract for the influx of rich and stodgy foods. Try these for yourself:

  • drink a small glass of pineapple juice
  • eat raw ginger
  • chew a handful of raisins
  • drink aloe vera juice
  • sip lemon juice in hot water
  • add two tablespoons of distilled white wine, or apple cider vinegar to a glass of water

Visit your nearest Asda to stock up on festive remedies. And if you need any additional advice on unusual symptoms or indigestion and heartburn, visit your local Asda Pharmacy for help.

Posted in Press Centre on 22 December 2011