Press Centre

Driving home for Christmas - Asda increases number of home delivery slots by 30%

At Asda stores up and down the country, additional home delivery drivers are revving their engines and heading for the roads, with vans full of goodies for the thousands of customers that use its services weekly. In the run up to Christmas, Asda has seen a significant rise in the number of its customers turning to online shopping and home deliveries. In response, the supermarket is offering 30% more delivery slots than last year and the supermarket delivery areas now cover 97% of the UK.

This week Asda opened bookings for its highly coveted home delivery slot for 23rd December – almost all slots were booked in 30 minutes. In anticipation for the increased demand, the retailer has even opened a ‘dark store’ with 500 colleagues working purely to fulfil online orders in the Leeds region. Across the nation, a fleet of 3,500 Asda drivers are ready to make almost 500,000 deliveries between now and New Year.

Asda has experienced a 47% increase in home deliveries in the last year and a 26% increase between the first two weeks of November compared to the last two weeks of November this year. With some of the most popular delivery items being essentials like milk and mince, Asda customers are also getting in to the Christmas spirit. Satsumas are the third most popular item ordered for home delivery, suggesting that parents are planning to fill their children’s stockings with the seasonal juicy fruit this Christmas.

Top three most ordered home delivery items:
1. Confectionary Tins (market leading price of £5 for a 975g tin of Roses or Quality Street)
2. Brussel Sprouts (£1 for 500g)
3. Easy Peel Satsuma’s (2 for £2 or £1.07 for 700g)

In addition to this Asda expects to deliver 250,000 confectionary tins this month and a whopping 1.5 million Brussel Sprouts in November and December as people stock up for their Christmas feasts.

With insight revealing that one in four people are planning to buy a gift from a supermarket this Christmas**, a glut of postal strikes and the media attention around ‘Cyber Monday’, consumers are turning to the convenience of home deliveries on their grocery shopping.

David Martin, Asda’s Home Delivery Manager comments, “We’re operating seven, two-hour delivery slots a day, seven days a week to keep up with demand. With deliveries available until at 10pm online shopping is a popular option for those of us working long hours, plus it allows you to tot up your total as you click and buy!”
Unlike its competitors Asda has not raised its Home Deliveries prices for Christmas. Asda Home Deliveries cost between £3.50 and £5.50 depending on the day and time of the slot.

Posted in Press Centre on 06 December 2009