Press Centre

Don't let Christmas shopping gobble your savings

Save up to £20.93 just by switching supermarket

Research out today shows that simply by switching supermarkets this Christmas customers could save over twenty pounds on their food bill.

The research, from mysupermarket.co.uk the UK’s largest supermarket price comparison site, looked at 25 best selling Christmas lines including turkey, stuffing and mince pies from four leading supermarkets – Tesco, Asda, Sainsbury’s and Ocado.

Asda came out top of the price tree offering the festive staples for just £74.92; followed by Tesco at £76.56, Sainsbury’s £78.49 and Ocado, the online delivery arm of Waitrose, £95.85. This shows a massive difference of £20.93 between Ocado the most expensive and Asda the best value. And the price differences between individual products are jaw-dropping too, in fact by simply by buying your turkey at Asda rather than Ocado you stand to save £7.86.

Head of Pricing at Asda comments:
“Christmas is an expensive time for families and the idea that customers could be paying over £20 more for their shopping really is the nightmare before Christmas. We want everyone to have a sparkly Christmas without breaking the bank, which is why we work so hard to ensure paying for the Christmas meal doesn’t gobble up your cash.”

Research from Asda shows this year consumers are looking for ways in which to shave pounds off their Christmas shopping. Research from the supermarket showed that, on average, customers were looking to spend significant less than last year with 80% of those capping their spend at £250, down from £320 in 2008.


Category Asda Tesco’s Sainsbury’s Waitrose
Frozen turkey (6kg) £16.69 £18.18 £18.18 £24.54
Gammon joint £3.72 £3.72 £4.00 £6.92
John Smith’s Extra Smooth £3.88 £3.88 £3.89 3.89
Cadbury’s Roses £3.96 £3.96 £3.98 £2.98
Christmas pudding £2.00 £2.00 £2.49 4.98
Mince pies £0.88 £1.29 £1.00 1.24
Dundee cake £3.98 £4.00 £3.99 6.98
Apple sauce £0.91 £0.97 £0.97 1.29
Cranberry sauce £0.68 £0.88 £0.79 £1.48
Elmlea single cream £0.58 £0.66 £0.66 £0.66
Ambrosia Devon custard £1.52 £1.53 £1.53 £1.53
Anadin Extra tablets £1.62 £1.62 £1.62 £1.62
Chestnuts £1.78 £2.50 £1.99 £2.48
Jacob’s Creek Shiraz £5.96 £5.98 £5.98 £5.98
Chipolatas £2.28 £2.59 £2.00 £2.08
Smoked salmon £2.46 £2.49 £2.49 £3.98
Three Barrells Brandy VSOP £13.13 £12.14 £13.16 £12.99
Bisto Gravy Granules £1.54 £1.00 £1.78 £1.78
Colman’s bread sauce £0.53 £0.54 £0.54 £0.54
Paxo sage and onion stuffing £0.39 £0.39 £0.39 £0.39
Cadbury Advent calendar £1.98 £2.00 £1.99 £2.00
Brussel sprouts (300g) £1.00 £1.00 £1.00 £1.28
Carrots (1kg) £0.50 £0.99 £1.00 £0.98
Maris Piper potatoes (2.5kg) £1.98 £1.50 £1.98 £2.28
Parsnips £0.98 £0.75 £1.09 £0.98
TOTAL £74.92 £76.56 £78.49 £95.85


Posted in Press Centre on 26 November 2009