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Christmas shopping well underway and it's only September

48 per cent of shoppers buy gifts in September to spread the cost of Christmas

The impact of the credit crunch is still riding high according to new research released today. Almost half of Asda shoppers are already buying Christmas gifts, with 75 per cent claiming that it’s to lighten the financial burden of Christmas and spread the festive costs.

A third of shoppers are also planning to spend considerably less than last year, with 80 per cent of those hoping to spend up to £250 less this year. According to reports, the average spend on just Christmas presents in 2008 was £320 per person, meaning consumers are planning to make considerable cut backs this year.

Naughty or nice, it looks like many of us will fail to appear on any Christmas card list this year – 11 per cent of shoppers plan on not sending Christmas cards at all, and over half of all shoppers plan on sending fewer cards this year to cut costs.

In response to customer demand, Asda has launched a dedicated online Christmas gift shop with great prices on presents for the whole family. Prices on key Christmas treats such as vintage Champagne and bottles of Port and Cognac have also been rolled back.

Jennifer England from Asda said: “With only three more pay days until Christmas, many of our customers have started their festive shopping earlier than ever in a bid to spread the costs this year. People might think we’re crazy for selling gifts already, but our customers are telling us it’s what they want so we’re doing all we can to help them.”

She added: “By spreading the cost of Christmas and buying gifts early, our customers are making sure that they can have a Christmas to remember whilst avoiding any last minute credit card splurges that will leave them paying off the bill well into 2010.”

Examples of great prices offered include:

Product Original Price Rollback Price Saving
HEIDSIECK CHAMPAGNE 23.98 17.00 6.98
BELVEDERE VODKA 30.23 24.19 6.04
COCKBURNS PORT 5.74 4.59 1.15
JUNIOR GOLF SET 60.00 50.00 10.00
6 SPEED GIRLS BIKE 99.98 89.98 10.00
TONI & GUY STRAIGHTENERS 69.00 29.00 40.00

Asda also has a range of great offers to get the Christmas store cupboard ready, from Martell Cognac at only £22.37 through to Asda figs for £1.

Posted in Press Centre on 22 September 2009