Chris de Burgh Asda exclusive
- Asda announces exclusive deal to stock Chris De Burgh album: “Moonfleet and Other Stories”
- Huge anticipation for the release, with pre orders being taken through asda.com
Today (13th October) Asda announces an innovative new retail partnership with Chris de Burgh. The partnership will see Chris de Burgh exclusively release his latest CD, “Moonfleet & Other Stories”, through Asda’s network of 379 stores on October 18th, 2010.
Chris and his record label, Ferryman Productions, are working closely with Asda to promote and advertise the album through a comprehensive TV, social networking and in store marketing campaign, as well as feature performances and interviews with the multi-million selling artist.
On the scope of the partnership Fergal Gara, Asda’s MVG Category Director said, "In a changing entertainment landscape it makes sense for Asda to look into new ways of working to deliver more value and better choice for our customers. Working this closely with an artist such as Chris de Burgh allows us to pass on a saving to Asda shoppers whilst offering an exclusive product just for them.
“This is just another step towards our goal to be the best general retailer in the market.”
Andrew Powell, Asda’s Music Buyer said of Chris De Burgh "We’re delighted to be working with Chris and his team and to be exclusively releasing his new album “Moonfleet & Other Stories”. Chris is a household name who has sold millions of records and resonates particularly strongly with many Asda shoppers."
In an upbeat statement de Burgh said of the deal, “I’m very happy and excited that management and record company have decided to make this unique deal with Asda and I wish them every success with the project” he added “I hope that this is a relationship that we can continue in the future.”
The deal between Ferryman Productions and Asda was brokered by BR&ND ROMANCE, the new partnership agency set up following the founders’ previous success with the partnership between Bacardi & Groove Armada.
The album, which features hit single “Everywhere I Go”, will be released October 18, exclusively in Asda stores.
Available to pre-order now at your.asda.com