Press Centre

Chocolate lovers woo HersheyÂ’s across the Atlantic

  • Asda is the UK’Â’s first supermarket to stock an exclusive range of HersheyÂ’s chocolate
  • Brits have spoken; demand for HersheyÂ’s in the UK has prompted Asda to stock an exclusive range
  • Brits stock up on HersheyÂ’s more than any other product when they holiday in America
  • Asda uses the power of Walmart to bring iconic brands to British customers

Following thousands of requests from shoppers to bring HersheyÂ’s, the iconic American chocolate brand, to the UK, Asda is bringing the best of the US to Britain and is the first supermarket in the UK to stock an exclusive range of the much-loved American treats.

Research by the supermarket giant reveals HersheyÂ’s is the state-side treat that over half of Brits who holiday in America bring home with them. 62% of shoppers said they would like to get their hands on HersheyÂ’s in the UK, prompting Asda to meet customer demand through its relationship with Walmart and launch the range in store this week.

The 12 HersheyÂ’s products include the iconic dark and milk chocolate Kisses, bars and milk chocolate Nuggets, plus an exclusive Extra Creamy addition. The new Extra Creamy recipe has been created for Brits unaccustomed to the distinctive taste of original HersheyÂ’s, to give their taste buds an even creamier, chocolatey experience.

Chris Silcock, category director of impulse grocery at Asda commented: ““We know that HersheyÂ’s is an iconic American brand, which is loved by Asda customers who have told us they want to see it on shelves in the UK. We are bringing the best of the US to the UK with this exclusive range of great American treats, while offering a new addition to tickle BritsÂ’’ taste buds.””

Through the power of Walmart, Asda is able to bring a number of global brands into the UK; the supermarket is set to offer its shoppers RC Cola –an American icon and one of the original American colas. It is already stocking a range of delicious foods from across the globe, including Pepperidge cookies and biscuits and Campbell’s Soup, both from the states and Shapes biscuits from Australia. Watch this space for even more great international favourites at Asda!

Posted in Press Centre on 25 March 2011