Press Centre

Britain becomes Europe's Big Cheese

  • Cornish Camembert outsells its French counterpart in Asda
  • English goat’s cheese sales have risen 163% in the last 12 months
  • Stilton overtakes Roquefort as Asda’s top selling blue cheese


As British Cheese Week celebrations kick-off, Asda reveals the nation has a new found taste for British cheeses, now outselling its foreign cousins by a whopping 142%.

English goat’s cheese sales are up 163% on this time last year and Cornish Camembert and Stilton sales are now outstripping French Camembert and Roquefort; it seems Brits are really starting to pay homage to our home-grown fromage. With France being one of the most popular destinations for holidaying Brits, the supermarket giant has seen a growing number of shoppers seeking out British equivalents of their favourite cheeses on their return to Blighty.

Asda has seen the following British beauties take a bite out of sales of European rivals:

  • Cornish Camembert sales have risen a whopping 132% in the last 12 months, compared to French Camembert at 14%
  • English goat’s cheese sales have risen 163% in the last 12 months, compared to French goat’s cheese at 12%
  • Stilton sales have risen 124% in the last 12 months, compared to Roquefort at 9%


Anna Patrick, Customer Planning Manager, from Asda’s cheese team says: “We have seen a real surge in popularity for British cheese in the last two years with Cornish Camembert and English goat’s cheese becoming two of the most asked for cheeses by our customers. While French cheese has that certain je ne sais quoi, Brits know they can get cheese that tastes just as good, and made much closer to home – let’s hope the French aren’t too cheesed off with our success!”

Posted in Press Centre on 28 September 2011